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Search Engine Optimization Strategies for SEO Toronto"Looking for a Reputable SEO Toronto Company? Read This Article First!"If you have found your way to this page it is more than likely that you used a search engine like Google to help you get here. And, the reason you found this page on a search engine is because of a technique called SEO Toronto. So, what is SEO Toronto? SEO is short for Search Engine Optimization. And, the reason why I'm using the term SEO Toronto instead of just plain 'SEO' is because it's a more targeted search term for those looking for SEO in the Toronto area. You will see several instances of SEO Toronto throughout this article and as you will discover there is a specific reason for doing so. There are many definitions for SEO but the one I like the best is; optimizing your website so that it can be found, indexed and ranked high in the organic listings by a major search engine. What is the difference between organic listings that you see on the left hand side of a search engine results page and the pay per click listings on the right? Organic means that you cannot buy, bribe or otherwise influence anyone to get there. It carries with it a lot of credibility because there is the perception of brand leadership. 85% of all click-throughs come from the organic listings on page one of a search result. PPC or pay-per-click means that you have to bid against other companies a certain amount of money that you are willing to pay for each click through that you get. These listing are on the right hand side of a search result for a keyword phrase. Statistics though are pretty clear in that only 5% of all click throughs come from a PPC listing. Why? Because most people know that it's advertising. Not only that, even the best PPC ads will cost you 50% of your profit. Organic listings, on the other hand, are FREE! So, how do you go about getting a top organic listing? Getting listed on the front page of Google is a combination of on-site optimization techniques and off-site optimization techniques. In other works there are strategic things you need to do to your website itself and strategic things you need to do outside of your website to help you get an optimized position on a search results page. Most major search engines have an algorithm that stores web pages in a large database and then determines the ranking of each individual page. But, before you even try to optimize your site you must do your research first. For example, why would you optimize your website for a particular search phrase if you do not know whether that search phrase actually gets any traffic. For example; how do you know if the keyword phrase that you've chosen is popular enough to use? That's why you have to do your research. The best tool for this is Wordtracker. Wordtracker is a subscription based service that will tell you what popular search phrases you should be using. Not only will it tell you how many people per day will be searching for a particular keyword phrase on all the different major search engines but it will also tell you what your competition is doing and how many other sites are using the same keyword phrase. Once you determine your keyword phrases then you have to first start building your website using those exact keyword phrases. This is where on-site optimization becomes important. There are several strategic places to use your keyword phrases. However, exactly where to put them and how many times you should use them is a secret known only to those who developed the search algorithms. Therefore the decision of how to best do on-site optimization is left up to the SEO Toronto experts and the likelihood of them telling you how it works is slim to none. Yet, there are basic principals to adhere to such as; make sure each of your web pages has plenty of textual content relevant to the keyword phrase subject and use only 1 or 2 keyword phrases for each of your pages. If you just place the keyword phrase throughout the text so that it makes verbal sense, you'll be doing it way better than most. Also you have to place your keyword phrases in the title and description of your head section. After you've constructed your pages using the most relevant keyword phrases that you chose from using Wordtracker then you need to start your off-site optimization. Off-site optimization means that you need several incoming links from other websites that are in your vertical niche market or what we call authority sites. Authority sites are sites which are considered powerful because they have plenty of rich content to offer visitors. Determining which sites are relevant and how to get links from them is what search engine optimization experts get paid for. However, many so-called experts do not understand this process so be very careful. Many SEO Toronto companies will try to build your incoming links too quickly by using link farms schemes and other black hat techniques. Many do not even realize that it can harm you by doing this and even though it may give you some initial benefit, you will lose in the long term as search engine algorithms become more sensitive to these strategies. Remember, nothing can replaced good rich content so make sure you have a lot of it. Incoming links should be built slowly over time and that's what creates your link popularity. One-way incoming links are better than reciprocal links because a search engine algo sees this as another site voluntarily linking to you because your site has good relevant content. There are very secret and strategic ways to build your incoming links but that is beyond the scope of this article. My suggestion is that if you do not know how to do this, do not trust anyone else to do it unless they have proof. That is why I built this web page; to show you the proof. The most likely keyword phrase that you would have chosen to find this page is 'seo toronto'. There is on-site optimization techniques built into this page that actually attract a good search engine placenta. There is also significant off-site optimization and incoming links to this page and this overall website that create the all important link-popularity. If you want to know more about search engine optimization and strategic internet marketing practices my highest recommendation is that you educate yourself first before hiring anyone. You can do this by taking our full-day intensive internet marketing course which I offer several times throughout the year. I have taught several hundred companies how to capitalize on the growing popularity of the internet to sell their products and services. It's not so important exactly what you sell online, but how you sell it that's important. To win on the internet you need the traffic that comes with good SEO but you also need good conversion strategies to convert that traffic into leads and sales. For more information or to signup for your free full-day internet marketing and SEO Toronto seminar click here now; http://www.trainingbusinesspros.com Wishing you the best of success, Paul Tobey |
