Paul Tobey's Blog

Archive for the ‘The Walking Blog’ Category

One of the biggest problems that I see these days for people that are trying to achieve something big, is that they don’t necessarily have a deep commitment to achieving it.

I’ve always found that if you don’t have deep commitment it’s always good to have a way to manufacture it. And while that may seem difficult to do, it’s not when you understand the formula.

Here’s something I learned from one of the most influential speakers in North America, Brian Klemmer.

The formula is essentially two things, number one; make a promise and number two; put yourself at risk. When it comes to making a promise however don’t make it to yourself, you generally know how that works out.

What I’d like you to do instead is make a promise to someone who’ll be impacted by your failure. These are people who could count on you if you were delivering. A loved one, a colleague, a charity, or a group of people who you’d really love to empower but don’t have the financial wherewithal.

When you make that promise to somebody else you become essentially committed on a much deeper level than if you promise yourself. It activates within you a strong desire to deliver.

Beyond that the most powerful way that I found to manufacture deep commitment is to make a contract with the universe. That contract includes setting a clear goal which is risky, measurable and has a limitation. When you reach that limitation look back and measure your results.

When measuring your results if you come up short you’ve essentially failed. You got at least 4000% further than you would’ve if you’ve never made the contract in the first place but you still failed.

Many of you will not want to do this. Because it seems like trying to motivate yourself through fear. But sometimes fear can be a powerful motivator to get you live up to your promises. The thing that you put yourself or risk for are things that you do not want to do.

For example; you could cut your neighbor’s lawn for a month. You could take your competition out for lunch. You could donate $200 to the political party that you hate. Whatever it is you choose make sure it is something that you do not want to do.

Based on personal experience I can tell you that this system works extremely well. I have many examples in my life of sitting down and making these contracts not only with people who will be impacted by my failure but contracts with the universe. It works. And the only reason it won’t work is your better idea.

For more information about how to manufacture deep commitment and other strategies to create your life by design rather than by default click here for the art of deliberate creation.

Paul Tobey
CEO, Training Business Pros

 

 

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Most people can walk, however most people don’t. Whatever the reasons are, I can tell you from experience that more people should take up walking. Here are six benefits of walking and why you should go for a good long walk.

1. The number one objection that you will hear from people is that they don’t have time for walking. How do you find an hour out of your day to take a walk? Well all I can say is that I’m actually a pretty busy guy.

I run a busy business but  I still manage to find time to walk. When? For me it’s early morning. Sometime between 6am-7am. I get up, put on the appropriate clothing, and head out the door.

The amount of time that takes to prepare for a walk is under five minutes. I have a quick bite or a banana on the way out the door, this will save you quite a bit of time. Walk a half an hour in one direction, walk a half an hour in the other direction. If you can’t find time in the morning, do it during one of your favourite television shows that you can record and watch at another time.

2. It’s a great weight loss program. A lot of people think that walking doesn’t expend a lot of energy, when in fact it is one of the most efficient ways to lose weight.

All you have to do is walk one and half times your normal walking pace to begin with, eventually ramping that up to two times you’re average walking pace. When you do this, you will speed up your heart rate, and keep it at a consistent rate for the duration for the hour.

How much weight can you lose? Based on my experience and of course my metabolism may be a little different than yours; if you walk five hours a week, you can lose as much as ten pounds every two weeks, naturally, while gaining strength at the same time.

3. I think the biggest benefit to walking is; time out from the world. Many people suffer from stress, worry, anxiety, concern, frustration and even anger. A good walk gives you time out from life, time away from the things that are bothering you.

It’s like mediation, a rhythmic meditation. All you need to have is a direction, breathe and keep pace.

4. Many people believe that running or jogging is more effective than the benefits of walking. I’m not going to disagree with that, but I am going to tell you that running and jogging takes a significant amount of energy and becomes a task which unless your addicted to running, usually doesn’t last very long because the mind sees it as a strenuous exercise, where as walking doesn’t seem that hard.

5. During your walk, multitask a little bit. Think about some of the things you want to do, to accomplish, to succeed at. Very often, during my walks, I think about some of the things I want to do; taking a little digital recorder and thinking out loud.

Then when I get a moment, I transcribe those thoughts and either put them in a document or into my website or even into a book. As a matter of fact, I just wrote a book recently, called suggestology, while walking. This blog post was written while walking.

6. When you get used to it and it becomes part of your habit (it usually takes seventeen to ninety days to make walking a habit), you can begin to realize that a lot can be accomplished during that time.

Yes, I wrote a book, but I also once wrote nine symphonies while walking, in my music career. I once walked across Spain on the famous Camino de Santiago, walking an average of twenty-five kilometers a day for a month and a half.

That my dear friends is a lot of time to think and gather ideas. When I would arrive at my destination for the day, I would take the time to either transcribe the ideas in my head or the ideas that were recorded along the way and I would put them into my little portable laptop and I also had a little two octave keyboard that I would make the music with and put it also into the computer.

I trust that you’re starting to see some of the real benefits of walking, and are ready to give it a try. I would however like it when you do go for a walk, that you find some place that you can either be alone and not among noise and civilization.

Find a trail near your house; you probably won’t have to go that far. Walk around your local school yard if you have to, but find someplace to be alone. What you are going to find is; eventually you’ll look forward to your walk and the benefits of walking, and you’ll make it the focus of your day, rather than an inconvenience.

Many people ask, “what is the quickest way to get from where I am to where I want to be?” Funnily enough, the answer is; stop trying to figure out how you will get it.

And, that is perhaps the most difficult lesson that we as humans will ever have to learn. The problem for most people is that when they set their sights on a specific outcome, their focus is usually only on one way to get it.

For example; let’s say you want to take a vacation. The way most people would go about that is to pick a time that they are off work and then save up the money to go on the vacation. And while that seems like a logical strategy, there are a million other ways that that vacation could come to you.

I’m not going to spend the short time I have for this article and explain all the different ways that it could come about, that’s where your imagination comes in. And then most people would say,” that’s not reality.” And, I would say that reality is for people that lack imagination.

What we’re really talking about here is something called the law of detachment. It basically means whatever comes about is actually the quickest route from where you are to where you want to get. Generally the way that we want something to happen and force and expect it to happen is not usually the quickest way.

If we focus on a specific path, strategy or plan to bring something about, when it doesn’t happen exactly as planned we become upset, agitated, worried and fearful. Because, we really desire that specific thing to come about.

It seems natural to do that. That’s the way we’ve learned. We were taught that if we work hard will get ahead. My question to you is,” how is that working for you?”

If you are going to really understand the law detachment, then you’re going to have to go much deeper than just thought. Most humans would think their way to or result when in actual fact they should be feeling their way there.

Every human possesses a massive amount of creative magnetic energy, humans are ultimately creative, everyone of us. And, were also magnetic, we draw situations, circumstances and people to us based on how we feel.

That is ultimately the law of attraction at work. The law of attraction and the law detachment are intertwined. Why is that? Because, when you detach from any specific outcome, you are feeling better, you know that life is supposed to be effortless.

And so when there is an effortlessness about life and you are feeling good, that activates the law of attraction which then brings things to your quicker than if you were to force them.

The whole problem with the law detachment is that it is very uncommon in today’s world. Most people have either not heard of it or have heard of it and dismissed it because it’s not part of their belief system. I once had a gentleman send me an e-mail after a seminar saying that he did not believe it was a good idea to make money while you sleep.

He said he was from the old country where they work hard for their money. I do not have a problem with that. But, the question is if you’ve been working hard your whole life and still have not got what you consider to be a hat then you need a better plan, a better strategy.

My belief system says the law detachment is the quickest way to get from where you are now to where you want to get. By all means, pick a specific destination, pick a specific goal. However, when you take action, and you must absolutely take action, don’t be surprised if the very path that you wanted to take has several roadblocks in the way. And rather than force yourself through them, the law detachment states; stop, reassess, reinitiate, and take the opportunity that seems like the easiest route.

This is not the normal way to behave. But, there is nothing normal about extraordinary success. If you want extraordinary success, you will eventually have to understand, practice and utilize the law of detachment in your life.

But do not misunderstand me, the law of detachment does not mean saying to yourself, ” well I know wasn’t to happen anyways so therefore I’m detached, I’m okay with it.” The law of detachment is not putting up with the things in your life that you do not want, the law of detachment is initiating, and taking action towards a big goal, but then detaching from whatever path and opportunity that is sent to you.

It is very difficult to do this. You literally have to revamp your entire belief system.

So my suggestion is; you either pick up a book and read more about it, and there are several out there, or you take a training seminar with somebody that understands this law and can give you specific exercises on how to make it come about.

A perfect example of the law detachment is this very article. Every morning I set out on my walk, with my digital recorder, not knowing exactly what I want to write. I just know that I will write something. It doesn’t have to be perfect and I don’t have to strategize for six months on an article. I do not have to force the contents to come but, I just allowed the meditative act of walking to bring into my mind something that feels good and to dictate that into the recorder.

I have written hundreds of articles using law of detachment. The opposite way, like I said, is to know exactly what you’re going to write. And usually when someone tries to write exactly what is planned they generally never get started or never finish, because it always has to be perfect.

The hardest thing that I’ve had to do in my life is to understand the law detachment because as a Virgo I am inherently a perfectionist. However, I can tell you that when I let go of the need to be perfect, which is an ego driven concept, things flowed easier into my life, and for this I am grateful.

My greatest wish for you is that you understand the law detachment. And, at least initiate some steps to bring it into practice in your life.

Statistics have shown that although many of us take the time to create New Year’s Resolutions, statistics also show that the vast majority of us break them within the first month of January.

If you’re looking for good new year’s resolution ideas, here’s a system that I have used for the past 4 years that works extremely well and that I have used to create the things that I want to create in my life. Like any system, before you begin you must create the mindset that is open to a new system.

So, as long as your mind is open, here are the steps you need to follow.

Step #1: Set the bar high.  The reason why most people set the bar low is so that they are not disappointed with the outcome. Focus is everything.  And, when you focus on not being disappointed your focus is not where it should be which is; on getting what you want.

If you set the bar high and your result is somewhere in between where you started and the goal, then you win.

Step #2: Don’t promise yourself.  You have made promises to yourself before and have broken them and they generally don’t mean very much. You often say things to yourself such as; “oh well, I really didn’t expect to follow through anyway.”

Make a promise to someone that will be impacted by your failure instead. That way, you are able to hold yourself accountable to someone else.  It is a much stronger form of accountability.

Step #3: Make your new year’s resolution ideas measurable.  Try not to make them so airy fairy.  For example; something like world peace is nice but, how can you measure that this year?

Step #4: Give yourself a year time limit and also set up interim time limits.  For example: if you set yourself a goal for the year then make interim goals such as: 17 days, 90 days or even 6 months.  That way, each period you can measure your result and know how far you’ve come and then become enthusiastic about going to the next level.

Step #5: Write down your new year’s resolution ideas either on a piece of paper or computer file and retrieve what you’ve written either at your interim periods or at the end of the year so that you can see how well you’ve done.

There is a lot more energy and focus on something when you write it down.  It makes it more real and it makes it something that you can refer to.

Step #6: Be specific. Be crystal clear. When you make new year’s resolution ideas, don’t say, “my new years resolution is to lose weight.”  The question is: how much? When would you like to lose the weight by? How do you intend to lose the weight? Do you have a system in place?

Step #7: Find yourself a better “how to” guide to complete your goal than the one you’re currently using.  While it’s great to rely on our own knowledge and talents and experience, very often that isn’t enough to achieve the goals that you are setting for yourself.

Finding a better system means finding someone like a mentor, a coach or a training program. Find someone with experience who has already achieved the new year’s resolution ideas that you have set.

Step #8: The reason why most people don’t complete their goals is because they are not committed to them.  If you follow the first 7 steps and you do as directed you now set forth a new and deeper commitment for yourself.

Let’s face it, if you haven’t been able to achieve in the past what you want, then you’re going to need a better system.  The steps that are laid out in this article are part of system that I’ve use and thousands of others have used to get results and my highest recommendation is that you try it out.

So, being that this is January 2, 2011; what better way to write down one of my new year’s resolution ideas than to do it in this article.  So, here goes:

I resolve in 2011 to; finish, publish and distribute my new book entitled “Suggestology”, and have it become a best seller in North America in the business and marketing category.

I look forward to writing my next article, Jan 1, 2012 to see exactly how we can measure once again the effectiveness of this system.

I wish you all the best in 2011 and may your new year’s resolution ideas come to you easily and into the lives of all those who hold the same intentions as you.

There are many people that I know about and of course many others I have not, who want to be professional speakers.

Whether they want to speak about personal development, motivation or even business strategies, there are a lot of people out there who believe it would be challenging, exciting and fun to get paid to speak.

However, how do you make the leap from being someone who doesn’t get paid to speak, to someone who does? That in my mind is the biggest challenge that face most professional speakers.

Having personally spoken in front of more than 20,000 people in the past couple years, here are some recommendations on how to fill a room so that you can get paid by your own audiences to speak.

1. The money’s in the list. I’ve always put a lot of emphasis in my courses and in my speaking engagements on the power of a mailing list.

It is now easier and more cost effective than ever to do that using current technology and what you need to do is; either on your website, or in person, you want to make people an offer in exchange for their contact information.

That offer can be anything from a free eBook to a free audio recording. Once you have them on your list, then whatever speaking engagement you have coming up, whether it is one of your own or somebody else’s, you would basically invite the people on your growing list.

This is my number one strategy on how to fill a room. It works amazingly and literally every time.

Would you invite people who have been to your speaking engagements before? Of course. Let them come as many times as they want.

2. The second strategy for how to fill a room is to piggy back on other peoples relationships. We call this grass roots marketing.

Start with a group a people either in your community or in another community that could help you fill a room in exchange for whatever it is you want to offer them, whether that is one of your free courses or just for the learning opportunity to understand all the elements on how to fill a room and put on a successful event

I’m currently working on one such event in Florida coming up next month, where I’m working with fifteen people in the Jenson Beach area and walking them through all the elements of event production and promotion.

3. The third really effective way on how to fill a room is to go into somebody else’s room and make an offer so that a certain portion of that room, ends up in your room.

Let me give you an example. Every week there are thousands of opportunities in ever community around you to practice your speaking ie; service clubs, business clubs or even you’re local Church or Synagogue.

These organizations literally host events every week, sometimes two and three times a week. You need to align yourself with those organizations, work with the person who books the speakers and practice your craft at the same time.

At the end of your presentations, make an offer for your free course. You would only be only be speaking for a half an hour to an hour which, generally isn’t enough time to sell anything or get them to buy into anything.

So, what you want to do is; get them out of that room and into your room. Have them sign a sign-up sheet, or collect business cards from everybody who wants to be on your mailing list.

The biggest problem I see with most speakers is that they want to make an instantaneous leap to getting paid $3,000 to $20,000 for a presentation, when they haven’t yet earned the right.

My highest recommendation is to stop waiting around for other to people to give you the opportunity; you create it yourself  by picking a date and using the three strategies above on how to fill a room.

Even if only five people show up, that is a good place to start. One day, you’ll wake up and it’ll be fifty people, then five hundred, and if your as good as you think you are, maybe even five thousand.

But, it all starts with you making the choice fill your own room first. It is a very rewarding thing to do, and you’re going to learn a lot about what the event production business really is.

To learn more about how to fill a room and public speaking opportunities, visit my presentation training and Train the Trainer course information.

Many people seem to fall into the same old day to day bad habits which, in many cases turn into additions.

However, in order to break bad habits and get a more positive result, you are obviously going to have to change because, it is your bad habits and additions that are currently creating your reality.

Of course, the ultimate question is how do you change? Here are five ways that I use to break bad habits and develop more empowering habits all at the same time:

1. Acknowledge that you have a bad habit. Whatever it may be, whether that is workaholism, alcoholism or television, ask yourself; are these things moving me towards my goal? The simple act of recognizing that you need to break bad habits begins the process of change. You can’t change what you can’t acknowledge.

2. Then, as soon as you recognize that your habits are not getting you what you want, you must ask yourself; if I am going to create a new habit, what is it that I want?The number one reason why people do not get what they want, is that they simply do not know what that is. This misses the point entirely because, the goal is the actual motivation that you need to break bad habits.
3. Set yourself a goal and give yourself 90 days to achieve it. Why 90 days? Because it is commonly accepted that it takes at least 90 days to create a new more empowering habit so that it becomes part of your everyday life.

For those of you who are practiced at creating good habits already, it will take a lot less time because you are more familiar with the system of change.When you choose a 90-day goal, make sure that it is risky, it is something you have never done before, and make sure the results are measurable. As much as you love world peace, how can you measure that in 90 days? So, pick something that you can measure.

4. If you are going to break bad habits and create new habits, my highest recommendation is that you find someone who has already created the habit that you want and has got the result that you are looking for.

For example; if you need to, or want to lose weight, you’ll have to find a trusted and credible source. Then you must study, learn and practice their system.

There are many of them out there and how you choose one is ultimately important. Find one that is not only trusted and credible but also FEELS right. Ask yourself: do I feel like following this system? If it is a difficult system, you likely will not follow it. Find a system that saves you not only time but money as well. That will make it easier to follow.

5. You will have to practice your new habit; that is how it becomes a habit. The best way that I have found for practicing a habit is of course to do it everyday. Some of you may not want to do it every day and it does not need to be every day, but it definitely works the best.

Start with something simple like three times a week. What is it that you are going to do differently three days a week that you currently do not do? Do that for 90 days and it will become a habit, and in many cases it will increase from three days to five days, and sometimes even to seven days a week.For example, I am writing this article while I am walking and I am speaking it into a portable digital recorder.

Why did I create the habit of walking? Because, I did not like being slightly overweight and I did not like having a constantly aggravated sore knee.The last time I was slightly overweight and had a sore knee, I walked across Spain back in 2004. I simply decided one day that I needed to re-develop the good habit of walking.

Of course, I had to carve out time out of my day to do it. So early morning it is! This article is being written at 7:30 in the morning, on the coldest winter day of the year so far. It seems to me that I have taken to this habit pretty well.

I really believe that last word on this is possibly something that you have heard before: do not put of until tomorrow what you can choose to change today; the essential word in that phrase being the word CHOOSE.

The bad habits that you have developed have been a choice, and the habits that could empower you, are also a choice. If you are going to bread bad habits then you must first choose to do so. Then, simply follow a proven system and before you know it, you’ll have much better habits than you do now.

Have a great day,

Paul Tobey

P.S. If you need more information on how to break bad habits, click here to read about the Art of Deliberate Creation.

This is post #5 in a series of blog articles focusing on a Google Experiment; how to rank keyword phrases on the front page of Google using 2.5 hours a week for a maximum 90 days.

If you want to read this series from the beginning and learn some of the “how-to” steps which were taken, click here and enter to win.

So far, this week I spent a half an hour doing keyword research. I have spent no time outside of my normal time to write a couple of articles and I’ve spent an hour getting those articles completed and posted online. So how did I spend that second hour exactly?

I leverage a system of marketing articles, more commonly known as “article marketing.” The system allows me to take an article and publicize it on various article sites online. Some of the sites I use includes; Ezine articles, Go Articles, Article Dashboard, Article City and many more.

So, your probably asking yourself, if you’re publicizing your articles on all those sites, how come it only took an hour?

Because I use an efficient system for marketing articles, which saves time and ultimately money. The marketing article software that I use is called Article Post Robot and I came across it about three years ago and have been using it faithfully ever since.

Here are a few of the things it will do automatically;

a) It posts content onto various article websites by logging you in automatically.

b) It then takes the content you have written and posts it on each respective site.

c) And, it automatically logs you off eash site and goes on to the next one in order.

One of the main benefits of marketing articles with this program is launching your campaign with the click of a single button. Although the software takes some initial set up, it creates long term time saving and benefits.

Many people talk about marketing articles, yet few offer up the answer, on how to save time and get a big result. Part of the software’s initial set up includes; registering for article sites which are more relevant, valuable and more popular than others.

Other great ideas on how speed up your marketing articles process are; auto-filled forms, as well as other easily attainable software and plug-ins that will help you through the process more efficiently.

So yesterday, here’s exactly how I spent my time. I signed up for two new article sites, which I had not been a member of previously. Normally I do five, which doesn’t take that much longer, but I only had an hour.

I modified the context of the article to work better with search engines.

There are several ways to do that. One of the best ways is to make it seem as though you are not posting duplicate content. You must do this because search engines such as Google, like to see different content, and not duplication.

If you want to know how that works exactly, you’ll have to purchase a copy and work your way through it. The end result will be; your content spread around the internet. The value is that people will click the links in the bio section and follow the link. The multiplied effect is that when a search engine crawls the article, how it sees your strategic links which then affects your search ranking results.

If you want to know more about the marketing articles software and purchase it at a 30% lower cost than retail value, click here to leverage my buying power and get this extremely valuable marketing article software working for you today.

Also as a bonus, when you purchase the software, you will also receive a video I created, which explains how to configure the article marketing software to work even better than what it was designed to do. In other words, I’ll share with you my unique proprietary marketing articles formula in one highly valuable “how-to” video.

To learn more about participating in a Google Experiment, where you can actually try out this software, you must click here to enter to win.

This article marketing post was developed by internet marketing expert, author and trainer Paul Tobey on December 7th 2010.

For any updates on software, please visit the Paul Tobey Recommends page.

Are you ready for the Google Experiment Contest?  To register and participate click here.

We have currently used up 1/2 an hour of our 2.5 hours a week. If you want to know how we have used that half hour so far, click here to start from the beginning.

Enter to win means that you must enter this challenge in order to get the result that those have already accepted the challenge will get. If you are an internet marketer then this series of articles will help you be a better one based on the outcome, which is using only 2 hours and half hours a week, one person, for ninety days, to get a significant quantifiable and measurable result.

One of the bench marks of creating an SEO goal, which you can read up on from earlier chapters, is to pick a result that you currently don’t already have, with a new keyword phrase that you are currently not using and currently not ranked for. Do it and you will see how well the system works and at the end of this chapter I will tell you how to enter to win.

While we haven’t exactly decided what the bonus prizes will be, if you do the work, the prize will be traffic for your website. However, as the recommendations are continuing to come in from the people who are participating, many of them would like extra motivation. At the end of this chapter I will give you a hint as to what this motivation might be.

Many people won’t eat a carrot until their hungry. Well if you’re hungry for a result you might not need that motivation. But some people are very comfortable with where they are at and wouldn’t take action, not matter how big the carrot was. If that is you, I might suggest you might go back and start reading some of the other material on this blog and find out how this type of business (this type of marketing) is being done.

My version which is a version disseminated from many areas includes delivering value. And regardless how good you think it is, and regardless of the result you do get, the intent to create something of value is enough. And in order to initiate that process, you have to make a choice to enter to win. I suggest that you do it now, make the choice to be part of a strategy that no matter what, you’ll win.

There is no losing in this type of marketing, no matter what you believe is your result. What you do care about however is when you make a choice to enter to win; you are making a choice to deliver value to others. That is a winning intent, which will ultimately receive a winning result. This is a no lose situation. The only time you can possibly lose if you choice not to take positive action, because you are either:

A: Lazy

B: Overworked

C: Underpaid

D: Unhappy

E: Stressed Out

F: Frustrated

G: Comfortable with all that

And the fact that you may have made this type of misery your best friend, I am offering you an opportunity to learn a step by step strategy to getting a better result. And the first qualifier of your will to create something different, will be to enter to win this challenge.

I will put an entry form on my website (click here to read the rules) and understand what you get when you enter to win.

This article’s keyword phrase, which you may have guessed already is; “enter to win”. Yesterday’s keyword phrase was “making money online with the internet”.

In this article we are doing the exact same keyword density strategy. If you want to know more about keyword density you can take one or both of these home study programs: 12 Essential Lessons on Internet Marketing or Jump Start your Internet Presence.

The additional information that I am going to reveal in this article is, “what are the extra qualifiers that I know will help me choice a great keyword phrase?” And, of course, that is; how well is the competition doing, not only in terms of their content, but their off site optimization as well.

This is a strategy known as: link popularity. It’s basically a voting system. Who ever gets gets the most votes gets elected. And how does Google know that other people are voting for your website? It follows links from other websites to yours.

But, it’s not just any type of link. It’s a very special king of link called anchor text. If you want to know in detail how it works, click here for more information.

For now, lets understand the basic concept. How does Google find it’s way around the internet? It either follows links which you have placed on your website to other websites, or it follows links from their websites to other websites and sometimes it follows a link from another website back to yours.

How does it qualify votes? By the number of times the googlebot lands on your website from a different place. Then it also says to itself, “what place was it that you were linked from?” How powerful is the vote, in terms of how many votes they have, and what type of votes they are giving you?

That’s why it’s such a great system, because its algorithm is unbiased in that it has been designed to seek out good content and more votes. The keyword phrase for this article, “enter to win” has no link popularity on my site currently, none.

So this article is a new page, creating content on my website, which I will now seek to bring backlinks; link popularity to my website from other places. And it is entirely possible that one of the criteria to win this Google challenge, in terms of any prizes we give out, it might be mandatory to have a link from your website to mine.

While this might sound self serving, and ultimately, only history will tell that, what is the message you will get when you enter to win? Reward. That’s why it’s called a challenge, because in order to win you must fulfill some of the terms of that challenge.

I am already giving you my strategy to rank on Google if that weren’t enough I could also entice you with reward in term it could be monetary, it could be information based, we could have many winners, we could have many categories such as: Advanced Internet Marketers and Beginner Internet Marketers.

And, over the next little while I will reveal what you will win, when you enter to win.

Might I suggest that you come up with some good prizes. What do you have that we could make a prize, that could help your marketing? Something of value perhaps?

If you want to sponsor the challenge, we can also talk about that. But, I can tell you that based on past promotions, this one will create a firestorm of activity based on everyone winning.

So send me an email, actually send me your proposal when you enter to win, if you have something to give of value to help promote yourself and your business, send me the suggestion in the enter to win form.

Click here to read the rules and regulations.

This is a continuation article in our series called ‘The Google Experiment’. If you want to read the series from the beginning, please click here.

Yesterday I came up with the goal; that goal being an Internet project which would take me 2.5 hours a week for three months, 90 days. In order to carry out any goal you will need a mechanism, part of which is this article.

It may be difficult for you to see how big a part this article is in the entire picture – I assure you, it’s big. But the ultimate goal, is of course; how to make money with the Internet.

I have always used a system, which includes Google’s organic search results to bring me targeted traffic, based on the content of the articles.

How I used my half an hour yesterday was to do some research on a keyword phrase that represented this article. I believe strongly that before you post any content online you should do your keyword research as well.

I use Market Samurai for the task because it gives me a very clear picture of any keyword phrase that I can think of, and a whole bunch that I cannot, on how many searches per day those keyword phrases get. Also, how much traffic you would get as a result of your searches, depending on where you are in the list of search results. It also gives me a very clear picture of my competition, on what they are doing, or what they are not doing to be currently ranked on Google.

I have heard many versions of keyword research; this software, that software, this strategy, that strategy. I talked to a lady in New York a few weeks ago who had paid $10,000 for an Internet Marketing course, and when I asked her what they were teaching her, she conveyed to me a strategy which did not make any sense to me whatsoever. I have of course only experience to draw upon and I can tell you, the strategy that she paid for will not work.

Market Samurai, on the other hand, is about as clear as you can get as a starting point for SEO. Everything online is trackable, and based on how we track and how we measure, Market Samurai gives us a very clear picture of how to create a positive outcome in terms of a search engine optimization.

The keyword phrase that was revealed by my Market Samurai research is; ‘Making Money with the Internet’, which is fascinating when you think about it.

Why? Because, Market Samurai showed me that the keyword phrase ‘Making Money with the Internet’—which is basically a long tail five-word keyword phrase would get 2,278 unique click throughs if this blog post was ranked #1 on Google.com. Look at this screen shot of the results from the Market Samurai.

Why is that amazing? Because, I can tell you, I would have never come up with that keyword phrase on my own or by asking friends. Even if I accidentally stumbled upon this keyword phrase, I never would have guessed that it gets that much traffic.

And, while that information is extremely powerful as a starting point there are other metrics to consider such as; whether it is a phrase to broad match, how much completion does it have in terms of the number of websites that appear on the search results pages and many other ways to refine the value of a keyword phrase.

While other SEO people are telling you to qualify the keyword phrase in terms of whether or not it has 300,000 competing websites or less, I only want to be on the front page. Being number one is where the most traffic comes from.

You are probably saying to yourself: ‘there must be some pretty heavy competition on the front page’, and there is. But Market Samurai tells me how well the top 10 are currently doing and whether they are ranking by design or by default.

In this case, Market Samurai is telling me they are somewhat ranking by default, because none of them in the top ten have used that keyword phrase, not one time, neither in their website and certainly not in the most important places that Google looks for it.

Google comes to your website and seeks out information and gives your web page ranking based upon information that it finds. Here is a situation where the top ten website on Google.com have not used a system to be found by the way that Google searches.

Therefore, that keyword phrase ‘Making Money with the Internet’ is the main keyword phrase of this article. I repeated it a few times, but I also placed it in very strategic places, and this very blog article will soon be the only one in the top ten that has actually followed the contextual rules.

In addition to on site optimization rules and where you place your keyword phrase there is another layer of optimization that must occur offsite. That method is called link popularity; a voting system used by Google’s algorithm to verify the authenticty and popularity of your content.

In my next article, I am going to reveal exactly what Google is looking for off site. And, in addition to keyword phrase, ‘Making Money with the Internet’, I will choose another keyword phrase which will be the standard by which this entire Google experiment will be measured.

Google loves content! Yes, but in my next article, I will talk about how it really qualifies content based on what it finds outside of your site and how it finds its way to you.

I will also reveal how you can participate in this experiment and get your own results. And, I’ll even up the ante by giving you something to get seriously motivated about; enter to win.

Paul Tobey

P.S. In you’re interested in making money with the internet, I suggest you go back and read this series from the beginning. You’ll need to know each and every step if you’re ever going to get there.

This is the second in our series of online tutorials called “The Google Experiment.”  For the beginning of the series click here: Google Experiment.

Continuing with our online marketing strategy which leverages the power of Google SEO, today we’ll talk about where you would start  your project and what do you need to do to create your goal.

As far as my time goes, I am not counting the time I am spending writing this article for the Google experiment.

I am dedicating only a maximum of 2.5 hours per week.  I want to make it obvious to you that it doesn’t take a log of time to get a significant result, allowing you to earn money online without investment, just time.

I have to carve out  a portion of my day. Personally, 2.5 hours a week is not a big sacrifice for me and I hope it won’t be for you.  If all you  do is spend that time watching television then you are not going to get any result. Get away from the TV and let’s work together and get a result. If you want to earn money online without investment you’ll have to use your time.

I am going to walk you through it with the little time I have. And, I am not including the time writing this blog because I walk everyday anyway.

I am going to start the clock right after this article, and I am going to create something from the scratch, base on where I am at, and get a result: where I want to be.

The first thing I am going to do is  research using Market Samurai, because for me, any good Google strategy includes what we call “traffic” that is sent purposefully from a search engine like Google; free traffic, not paid traffic. You want to show up in Google search results and have people click on and come to your website.

We will calculate our results, as we go along, based on the amount of traffic that we get and the amount of money that we are going to make – either directly or indirectly. I will do my best to share the results with you and you can share your results in the comments area below.

How does Market Samurai work? If you want a complete understanding, I recently wrote a review on Market Samurai. That review shows what it does in detail and I give it the highest possible recommendation.

As in any good Google search engine optimization project or experiment, you should do keyword research, and in my opinion Market Samurai is the best tool on the market to do that. Did I also mention that it is very very inexpensive?

Market Samurai  works by helping you find keyword phrases that people already look for on Google, analyzes how many of them look for keyword phrases that you can think of, and many that you cannot. By accessing Google’s adwords database through the back-end, it finds highly targeted keyword phrases based on a couple of things.

How many people everyday would come to your website if you were number one on Google.com?

It gives you a strategy that says, not only how much traffic there will be if you are number one, but also what is your competition doing to be number one.

Why is that important? Because, somebody is currently number one and we are going to make a new content piece that has value, a new article of value or a new series of articles of value to drive traffic. We need to know who is already on the front page, for that keyword phrase. From there we are going to research, implement, and get a result.

My research will take me approximately 30 minutes. In tomorrow’s blog, or at the end of this one, I will let you now exactly how long it took. Remember, I am only going to use a maximum number of 2.5 hours per week for this experiment.  If you want to earn money online without investment I would say that only 2.5 hours per week is a pretty sweet deal.

Right after this article I am going to start logging my time. I am going to attempt to use 30 minutes, out of my entire day. Today is Monday; it is a perfect day to start. I am going to find 30 minutes today to do research. I may end up doing  more than that, but if I do I will let you know.

I am also going to be my own stopwatch.   I am often asked “how much time does it take to get a result?” As I complete each task I will log the amount of time.

The goal of today’s time, which starts right after this article, is to find one good keyword phrase. One that gets a good amount of searches and also reaches number one on Google.com in 90 days or less.

Let the games begin!

Paul Tobey

P.S. Your ability to earn money online without investment is directly related to the amount of time and energy you spend to create something of value and create interest in it.  I wish you well on your journey.  Read my next blog post which will reveal the results of my Market Samurai research.