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Tradeshow Marketing Tips for Paul Tobey Graduates!

Tradeshow Marketing Tips for Paul Tobey Graduates- Would you like
a free booth space? It doesn`t get more attractive then this!

Sometimes I get a hot lead I could pass on to my graduates.
As a special note to you, Teus May 3rd,2011 there is a
Canadian Networker Conference in Mississauga for the
Peel, York and Toronto Networkers.

I bought two booths. But I just heard they have
a handful of booth spaces available.

They are GIVING away booth space, if you will commit
to participating in the Fall show as well.
I believe it will be $175.00 to participate in the fall show,
and you will not have to pay that until they invoice you
sometime in the summer.

If you are looking to practice your tradeshow skills,
this may be a good entry point.
However, this is only available to my GRADUATES!

Therefore, please tell them you are a TrainingBusinessPros alumni
and referred by Paul Tobey.

To jump on this rare opportunity
Call 647-284-7601 and ask for Ms. Randi Goodman

PS.  The free booth space comes with a table and chairs
if you need it, AND electricity AND the internet service.

PPS. I believe it’s a new tradeshow, and they are looking
to build their brand, exhibitors and audience, hence the
deal.  Make these relationships early to keep your costs
low.  And, tip # 3, if you are planning to participate
in the fall show, don’t forget to ask for the speaking
spot! (That’s where the big opportunity exists!)

Paul Tobey
CEO, Training Business Pros
416-229-4710
1-877-790-PROS
Toronto, CanadaFollow me on Twitter and Facebook

Follow me on Facebook Follow me on Twitter
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Brian Klemmer Memorial 1950 – 2011

Brian-Klemmer-MemorialA  Brian Klemmer Memorial – From Personal Experience.

It was his 61st birthday just a few days ago. Birthday wishes were flying around the social media universe.  Then, only a few days later, out of no where,  rumors were flying he died in a plane accident. I found the news in my inbox.

Stunned and in disbelief, I Googled “plane crash” over hundred different ways to confirm if this was true. A few phone calls later, it became more real.

As the news was sinking in, on April 8th an official press release was issued. Sadly, it was confirmed.  His untimely death was real, however it was the result a torn carotid artery. He made it to the hospital. He was on his way to get airlifted to another. On the way to surgery, his body gave way. The news of this unexpected loss shocked his followers from Pentaluma California, to Australia, Canada and around the globe.

Message boards, blogs, and social media sites lit up like wild fire filled with the expression of sadness, grief and inspiring messages to those who loved him. Some of his graduates, deeply committed to his teachings, continued to deliver Brian’s inspirational quotes, to remind those grieving, what Brian taught.  Some chose to mourn silently.

Mourners were now connecting with others of like mind, to share in their grief and send their respects to the family, friends and fellow graduates.   Not yet certain of the plans for the funeral, we all sit waiting, thinking, praying, grieving, and remembering a really special and quality guy.

I met Brian a couple of years ago when an affiliate thought we should take time to meet.  She had tried several times to set up a meeting, but it never made it to the top of my ‘deeply committed’ list.  I didn’t really know why I was meeting him, or why she felt it was important for us to connect.  However, out of respect for her, I made time to meet Brian at a restaurant (Moxie’s) near the Toronto airport.  I had no idea who he was.

I soon found myself sitting across the table from a man named Brian and all I knew is that we were both trainers and public speakers.  The only difference apparent on the surface of the conversation was that he specializing in personal development and my company specialized in internet marketing and social media.

Within minutes, I discovered he’d been doing this a lot longer then I and in a few more minutes, it was clear he was the mentor and I was the student.  I really knew nothing about this man, but clearly, he was a master and there a reason I was there to meet him.  Though neither of us knew what “the opportunity” of our meeting was, Brian made certain we would explore it further.

Just last night, I just read a press release by Bob Harrison from Hawaii where he said that Brian Klemmer was one of the greatest “possibility thinkers” he had ever met. Even in that first meeting I could sense the exact same thing,

I really don’t know how it unfolded but, he invited my wife Nancy and I to a Champion’s celebration in California.  We were not students of his work, nor were we graduates. But somehow he put us right in the middle of his circle of Samurai.  We felt privileged, though we still had no idea about this significance or about the reach of his work, etc.  What we read on the internet only offered nuggets of what his work was all about. Not until the other attendees shared their stories of gratitude around the table, did Nancy and I understand that this man had changed all of their lives in a deep and meaningful way. During that visit, we had dinner with part of his team, including one of his lead trainers Sona, his son Kelly, his lovely wife Roma and we also met his CEO at the time; Bob.

Our relationship continued and Brian asked me to return to California to train his executive team on internet marketing.  With Brian at the helm of his company it was obvious that everyone there was deeply committed to learning everything about internet marketing.

I introduced  all the possibilities, probabilities and secrets that were the strengths in growing my training company 300% a year in a recession.  Their team quickly adopted a few choice strategies and put an accountability plan in motion.  It was amazing to see.  What was apparent to Nancy and I was the fire in his son Kelly’s eyes.  It was the same spark I had when I first thought of being a concert pianist.  Kelly, had clarity on how he was going to contribute, and we knew their was an internet marketing guru about to be born.

It was obvious to me (whether Brian knew it then, I don’t know), but Kelly was going to become the head of the internet marketing initiative, even though Brian wanted him to be in charge of booking the corporate speaking engagements.  I actually remember hearing Brian coaching Kelly to focus on the bookings.

As I observed their web presence grow, it wasn’t long before we saw Kelly’s deep commitment at work, and the keyword phrase “leadership training” made it to #1 on the Google search engine.  Amazing.  I continued to follow Kelly on Facebook to witness some great stuff.  I was impressed.

Brian’s generosity quickly expanded into my world, as he opened his Rolodex and opened the US market to me.  Along the way I met other Samurai’s, kind folks like  Dwight and Sue Havener, Dr. MacNamara, and more who enjoyed years of memories with Brian and Sona and crew.

Brian was good at reaching out. He actually called and offered me a video testimonial for the work that I had done for his company.  “Whatever you need Paul,” he’d say.  He would continue to coach me, and offer advice on how to grow my training company.  He wasn’t afraid of sharing his secrets.  And when one of his trainers asked Brian “aren’t we competitors?” Brian quickly pointed out, that was lack thinking. Abundance thinking means there is enough for everybody.

He came back to Toronto frequently, at one point we had an opportunity to train side-by-side.  The first day, his close was much stronger then mine. Over lunch, he gave me a few pointers, and the next day, mine was much stronger than his.

I met him again most recently three weeks ago when he was in Toronto.  Brian did focus on opportunities and looking back, I recognize all of our encounters  were always productive and this one was no different.

Again, he offered to open up his Rolodex to me. There is someone he wanted me to meet in Hawaii.  He mentioned again the video testimonial that he wanted to do for me, what would I like to see in it? We also talked about a couple of other initiatives and like Bob Harrison said, “he was a possibility thinker.”

But there was something that especially stood out to me about this meeting. It was his immense energy. I came home and told my wife Nancy he was vibrating like a huge magnet.  He personally told me that his business was almost 200% stronger than it was the previous year and he thanked me for my help in that.  I knew Kelly had a big hand in delivering, putting the action into motion and getting a result. Brian seemed unstoppable, untouchable, a master, a guru, a leader and a friend. I walked away from that meeting almost feeling a little envy that his current path seemed effortless.  When I confessed it to Nancy, she just smiled, and reminded me that it was my lesson of the day.

Brian was more than a friend, he wanted everyone to succeed, and he held nothing back. It’s the basic principal behind his very existence. He once asked me how he could help me get to Carnegie Hall.  You see, even though I had built a successful training company, he kept his eye on my blessings and playing jazz piano, he knew, was one of my heart’s true desires.  He never forgot what men/women were built of, and he weaved his thread through my fabric.

Brian was many things to many people. What I admired about him, and what should be said, was that first and foremost, he was  a master trainer. One of the best.  He truly was “in service of”, and perhaps that was how a small training facility became a multi-million dollar training company.

I was curious when he told me he had a 500 year plan. When I think about the ripple effect of his life, I think of a man who picked up the biggest stone on the shore and threw it in the water.  The stone was filled with his trust, his faith, his love, his generosity and the ripples spread blessings into my life and into in the lives of thousands of men, women, and children. He was generous man who took time to extend himself in generous ways.  His 500 year plan was in motion before it ever came to his consciousness.  He threw that stone in the water many years ago. He chose.

With that said, it is perhaps time I take the time to play the piano again.

With great respect, love and gratitude, to my friend and mentor, my heartfelt thanks for your friendship, and gifts you brought into our lives. Rest in Peace my friend. And may the ripples of change last more than 500 years.

Brian Klemmer’s Unexpected Death Shocks the Training World

1950-2011

It was his 61st birthday just a few days ago and birthday wishes were flying around on his social media accounts. Then all of a sudden a few short hours after his death, rumours were flying he died in a plane accident.

I quickly googled “plane crash” over hundred different ways to confirm if this was true.

Then finally, on April 8th, an official press release was issued, Sadly, it was confirmed. His untimely death was the result a torn carotid artery. He was on his way to surgery. The news shocked his followers from Pentaluma California, to Australia, Canada and around the globe.

Message boards, blogs, and social media sites lit up like wild fire filled with the expression of sadness, grief and inspiring messages to those who loved him. Some of his graduates, deeply committed to his teachings, continued to deliver Brian’s inspirational quotes, to remind those grieving, what Brian taught.

Mourners were now connecting with others of like mind, to share in their grief and send their respects to the family, friends and fellow graduates.

I met Brian a couple of years ago when an affiliate thought we should take time to meet. She had tried several times to set up a meeting, but it never made it to the top of my ‘deeply committed’ list. I didn’t really know why I was meeting him, or why she felt it was important for us to connect. However, out of respect for her, I made time to meet Brian at a restaurant near the airport.

I was sitting across the table with a man named Brian and all I knew is that we were both trainer’s and public speaker’s. The only difference apparent on the surface of the conversation was that he specializing in personal development and my company specialized in internet marketing and social media.

Within minutes, I discovered he’d been doing this a lot longer then I had, and within 5 minutes of our first meeting, it was clear he was the mentor, and I was the student. I really knew nothing about this man, but clearly, he was a master, and there a reason I was there to meet him. Though neither of us knew what “the opportunity” of our meeting was, Brian made certain we would explore this further.

I just read a press release by Bob Harrison in Hawaii where he said that Brian Klemmer was one of the greatest possibility thinkers he had ever met. Even in that first meeting I could feel the same thing,

I really don’t know how it happened, but he invited my wife Nancy and I to a Champion’s celebration in California. We were not students of his work, nor were we graduates. But somehow he put us right in the middle of his circle of samurai’s. We felt privileged, though, we still had no idea about this significance or about the reach of his work, etc. What we read on the internet only offered nuggets of what his work was all about. Not until the other attendees shared their stories of gratitude around the table, did Nancy and I understand that this man had changed all of their lives in a deep and meaningful way. During that visit, we had dinner with part of his team, including Sona, his son Kelly, his lovely wife Roma and met his CEO Bob.

Our relationship continued and I returned to California to train his executive team on internet marketing. With Brian always at the helm of his company it was obvious that everyone there was deeply committed to learning everything about internet marketing,

I introduced all the possibilities, probabilities and secrets that were growing my training company 300% a year in a recession. Their team quickly put an accountability plan in motion. It was amazing to see. What was apparent to Nancy and I, was the fire in his son Kelly’s eyes. It was the same spark I had when I first thought of being a concert pianist. Kelly, had clarity on how he was going to contribute, and we knew their was an internet marketing guru about to be born.

It was obvious to me whether Brian you are not that Kelly was going to become the head of the internet marketing initiative, even though Brian wanted him to be in charge of booking the corporate speaking engagements. I actually remember hearing Brian coaching Kelly to focus on the bookings.

As I observed their web presence grow, it wasn’t long before we saw Kelly’s deep commitment at work, and the keyword phrase “leadership training” made it to #1 on the google search engine. Amazing,

Bryans generosity quickly expanded into my world, as he opened his rolodex and opened the US market to me. That year, I personally trained in 10 different states, and this mostly due to Brian. Along the way I met other influential people like Dwight and Sue Havener who also helped out a lot but it was Brian who made those connections.

He actually called and offered me a video testimonial for the work that I had done for his company. “Whatever you need Paul” he’d say. He would continue to coach me, and offer advice on how to grow my training company. He wasn’t afraid of sharing his secrets. And when one of his trainers’s asked Brian ‘aren’t we competitors?’ Brian quickly pointed out, that was lack thinking. Abundance thinking means there is enough for everybody.

He came back to Toronto frequently, at one point we had an opportunity to train side-by-side. The first day, his close was much stronger then mine. Over lunch, he gave me a few pointers, and the next day, mine was much stronger then his. He held nothing back, and he knew his work was well done.

I met him again most recently three weeks ago when he was in Toronto. Our meetings were always productive before and this one was no different.

Again, he offered to open up his rolodex to me. There is someone he wanted me to meet in Hawaii. He mentioned again the video testimonial that he wanted to do for me, what would I like to see in it? We also talked about a couple of other initiatives and like Bob Harrison said, “he was a possibility thinker.”

But there was something different about this meeting. It was his energy. He personally told me that his business was almost 200% stronger than it was the previous year and he thanked me for my help in that. He seemed unstoppable, untouchable, a master, a guru, a leader and a friend. I walked away from that meeting almost envious of his effortless current path.

Brian was more than a friend, he wanted everyone to succeed, and he held nothing back. It’s the basic principal behind his very existence. He once asked me how he can help me get to Carnegie Hall. You see, even though I had built a successful training company, he kept his eye on my blessings, and playing jazz piano was once my heart’s true desires. He never forgot what men/women were built of, and he weaved his thread through my fabric.

Brian was many things to many people. What I admired about him, and what should be said, was that first and foremost, he a master trainer. He truly was “in service of”, and perhaps that was how a small training facility became a multi-million dollar training company.

I was curious when he told me he had a 500 year plan. When I think about the ripple effect of his life, I think of a man who picked up the biggest stone on the shore and threw it in the water. The stone was filled with his trust, his faith, his love, his generosity and the ripples spread blessings into my life and into in the lives of thousands of men, women, and children. He was generous man who took time to extend hi

Brian Klemmer’s Unexpected Death Shocks the Training World

1950-2011

It was his 61st birthday just a few days ago and birthday wishes were flying around on his social media accounts.  Then all of a sudden a few short hours after his death, rumours were flying he died in a plane accident.

I quickly googled “plane crash” over hundred different ways to confirm if this was true.

Then finally, on April 8th, an official press release was issued, Sadly, it was confirmed.  His untimely death was the result a torn carotid artery. He was on his way to surgery. The news shocked his followers from Pentaluma California, to Australia, Canada and around the globe.

Message boards, blogs, and social media sites lit up like wild fire filled with the expression of sadness, grief and inspiring messages to those who loved him. Some of his graduates, deeply committed to his teachings, continued to deliver Brian’s inspirational quotes, to remind those grieving, what Brian taught.

Mourners were now connecting with others of like mind, to share in their grief and send their respects to the family, friends and fellow graduates.

I met Brian a couple of years ago when an affiliate thought we should take time to meet.  She had tried several times to set up a meeting, but it never made it to the top of my ‘deeply committed’ list.  I didn’t really know why I was meeting him, or why she felt it was important for us to connect.  However, out of respect for her, I made time to meet Brian at a restaurant near the airport.

I was sitting across the table with a man named Brian and all I knew is that we were both trainer’s and public speaker’s.  The only difference apparent on the surface of the conversation was that he specializing in personal development and my company specialized in internet marketing and social media.

Within minutes, I discovered he’d been doing this a lot longer then I had, and within 5 minutes of our first meeting, it was clear he was the mentor, and I was the student.  I really knew nothing about this man, but clearly, he was a master, and there a reason I was there to meet him.  Though neither of us knew what “the opportunity” of our meeting was, Brian made certain we would explore this further.

I just read a press release by Bob Harrison in Hawaii where he said that Brian Klemmer was one of the greatest possibility thinkers he had ever met. Even in that first meeting I could feel the same thing,

I really don’t know how it happened, but he invited my wife Nancy and I to a Champion’s celebration in California.  We were not students of his work, nor were we graduates. But somehow he put us right in the middle of his circle of samurai’s.  We felt privileged, though, we still had no idea about this significance or about the reach of his work, etc.  What we read on the internet only offered nuggets of what his work was all about. Not until the other attendees shared their stories of gratitude around the table, did Nancy and I understand that this man had changed all of their lives in a deep and meaningful way. During that visit, we had dinner with part of his team, including Sona, his son Kelly, his lovely wife Roma and met his CEO Bob.

Our relationship continued and I returned to California to train his executive team on internet marketing.  With Brian always at the helm of his company it was obvious that everyone there was deeply committed to learning everything about internet marketing,

I introduced  all the possibilities, probabilities and secrets that were growing my training company 300% a year in a recession.  Their team quickly put an accountability plan in motion.  It was amazing to see.  What was apparent to Nancy and I, was the fire in his son Kelly’s eyes.  It was the same spark I had when I first thought of being a concert pianist.  Kelly, had clarity on how he was going to contribute, and we knew their was an internet marketing guru about to be born.

It was obvious to me whether Brian you are not that Kelly was going to become the head of the internet marketing initiative, even though Brian wanted him to be in charge of booking the corporate speaking engagements.  I actually remember hearing Brian coaching Kelly to focus on the bookings.

As I observed their web presence grow, it wasn’t long before we saw Kelly’s deep commitment at work, and the keyword phrase “leadership training” made it to #1 on the google search engine.  Amazing,

Bryans generosity quickly expanded into my world, as he opened his rolodex and opened the US market to me.  That year, I personally trained in 10 different states, and this mostly due to Brian. Along the way I met other influential people like  Dwight and Sue Havener who also helped out a lot but it was Brian who made those connections.

He actually called and offered me a video testimonial for the work that I had done for his company.  “Whatever you need Paul” he’d say.  He would continue to coach me, and offer advice on how to grow my training company.  He wasn’t afraid of sharing his secrets.  And when one of his trainers’s asked Brian ‘aren’t we competitors?’ Brian quickly pointed out, that was lack thinking. Abundance thinking means there is enough for everybody.

He came back to Toronto frequently, at one point we had an opportunity to train side-by-side.  The first day, his close was much stronger then mine. Over lunch, he gave me a few pointers, and the next day, mine was much stronger then his.  He held nothing back, and he knew his work was well done.

I met him again most recently three weeks ago when he was in Toronto.  Our meetings were always productive before and this one was no different.

Again, he offered to open up his rolodex to me. There is someone he wanted me to meet in Hawaii.  He mentioned again the video testimonial that he wanted to do for me, what would I like to see in it? We also talked about a couple of other initiatives and like Bob Harrison said, “he was a possibility thinker.”

But there was something different about this meeting. It was his energy. He personally told me that his business was almost 200% stronger than it was the previous year and he thanked me for my help in that. He seemed unstoppable, untouchable, a master, a guru, a leader and a friend. I walked away from that meeting almost envious of his effortless current path.

Brian was more than a friend, he wanted everyone to succeed, and he held nothing back. It’s the basic principal behind his very existence. He once asked me how he can help me get to Carnegie Hall.  You see, even though I had built a successful training company, he kept his eye on my blessings, and playing jazz piano was once my heart’s true desires.  He never forgot what men/women were built of, and he weaved his thread through my fabric.

Brian was many things to many people. What I admired about him, and what should be said, was that first and foremost, he a master trainer. He truly was “in service of”, and perhaps that was how a small training facility became a multi-million dollar training company.

I was curious when he told me he had a 500 year plan. When I think about the ripple effect of his life, I think of a man who picked up the biggest stone on the shore and threw it in the water.  The stone was filled with his trust, his faith, his love, his generosity and the ripples spread blessings into my life and into in the lives of thousands of men, women, and children. He was generous man who took time to extend himself in generous ways.  His 500 year plan was in motion before it ever came to his consciousness.  He threw that stone in the water many years ago. He chose.

With that said, it is perhaps time I play the piano again.

With great respect, love and gratitude, to my friend and mentor, my heartfelt thanks for your friendship, and gifts you brought into our lives. Rest in Peace my friend. And may the ripples of change last more than 500 years.

mself in generous ways. His 500 year plan was in motion before it ever came to his consciousness. He threw that stone in the water many years ago. He chose.

With that said, it is perhaps time I play the piano again.

With great respect, love and gratitude, to my friend and mentor, my heartfelt thanks for your friendship, and gifts you brought into our lives. Rest in Peace my friend. And may the ripples of change last more than 500 years.

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Jazz Pianists Wanted for Cruise Ship

Jazz Pianist Wanted for Cruise Ship.

In my life BG (Before Google), I was a career jazz pianist.  In the early years of my career I worked on board cruise lines as a pianist/conductor/leader/ whatever role they needed me to play.

It was great pay at the time, and the gigs had its fringe benefits.  I worked for Pro Ship for years, and they did a great job.  I highly recommend them.  Thus, if you are looking to experience that type of thing in your career as a jazz pianist, then you might wish to look into this.

Things to be prepared for:

  • you must be a good team player,
  • not mind taking orders,
  • you must be capable of dealing with drama pretty well (let it drip off your shoulder),
  • you must have a great number of tunes in your repetoir,
  • you must read music very well,
  • be very well presented (groomed),
  • and be passport ready.
  • If you are fluent in jazz, blues, pop, and standards, you will have no problem on these type of gigs.

This type of gig is better suited for single entertainers, who don’t have lots of commitments back home.  If you are a generally nice person, easy going, relaxed, and not bloated in ego, this gig is generally very fun.

Be ready for the mandatory ship drills.  You have no choice, and they are a bit of a pain.  However, it’s a small “have to” on your way to your “want to’s”.  I toured much of the world, and have accumulated some of the best memories of my life. So go ahead… read below, Have fun. If you get the gig, let me know!

*************************************************

Hi Paul,

I hope this email find you well. My name is Carl Girard and I’m the new
Piano recruiter here at Proship Entertainment.

I’m a bass player that have over 15 years of experiences on ships. I
worked most of the cruise lines out there like Princess, Royal
Caribbean, Holland America, Regent Seven Sea Cruises,etc.

I need good pianists, do you have any students who are looking for work.

Looking forward to hear from you soon!

Carl


Carl Girard,
Entertainment Recruiter
Proship Entertainment Inc
980 Saint Antoine West
Montreal, QC Canada H3C 1A8
cgirard@proship.com
+1 (514) 485 8823   ext 240
+1 (888) 477 6744 ext 240
+1 (514) 485 2675 Fax

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The Best Advertising for Small Business

Are you wondering what is the Best Advertising Medium for Small Business?

If you are a small business owner, you are probably looking for instant gratification in the form of sales. You need cash flow now. So, which medium would support the “right now” sale?

As CEO of Training Business Pros, I wanted to embark on new ways to generate leads.  I knew it would take some trial and error tests, but I found the test fascinating, in the way that I could afford to test a few advertising mediums that we never used before.

You see, we’ve built this company strictly by utilizing internet marketing up to 2011.  In January, we decided to test market a few new things.

  • We tested Direct Mail in Oakville and Mississauga.
  • We tested Radio Advertising “The Business Minute” on 91.1 Jazz FM Radio
  • We tested new ad campaigns on Kijiji
  • We tested new ad campaigns on Facebook
  • We tested new ad campaigns on Linkedin

And the most exciting thing we tested was Text Marketing.

You’re probably interested in our metrics and sales conversions. All of the above measured less Immediate results then our traditional forms of advertising which includes:

1. email marketing

2. search engine optimization

I’m glad to share with you some observations to help you make better informed decisions about what the best advertising for small business may be.

Direct Mail Campaign

The first thing we did this year was test out direct mail through a coupon book issue.  It went to over 120 thousand homes in a targeted area that we felt represented our demographic (high end).

The cost for the direct mail campaign was over 4K. We had very low conversions, with less then 0.1% taking advantage of our call to action which was pretty strong (so we thought).

Conclusion: either it was the wrong ad in the wrong publication, or our ad sucked.  Either way, it generated 5 warm leads and 3 purchases.

Radio Advertising

This is a costly venture, approx 4-5K a month.  We deeply committed to this, knowing that repetition is key, and that it would take a few weeks to really measure the effects.

Lessons we learned: Our first ad, the call to action involved “text marketing”. You had to text the word “training” to 54500 in order to get a free video training on Social Media.  We discovered the first week only 5 people did this.  The interesting thing, is that people were calling the radio station to get our telephone number.  In other words, the demographic of the radio station didn’t know how to use their cell phones and text.  So, week 2, we changed the call to action and the ad – and simplified “The Business Minute” sending people to “trainingbusinesspros.com.

Still, 2 more calls came into the station and one email asking for the tel number. So week #3, we changed the ad again, and included the tel number and now its currently rotating with a call to action to the website. We dropped the text targeting thing.

Here’s the stats so far:  We are getting random emails and phone calls from people saying “hey we heard your ad”. We are getting a few responses into our seminars.

However, what we didn’t count on, is that the ad is actually helping us solidify our brand and our position in the market place.  We are thinking of this as a long-term strategy.  It’s a branding tool.  It doesn’t generate us an immediate Return on Investment.  It certainly doesn’t have the same instant satisfaction of “email marketing”

Text Targeting

We’ve been testing this a few ways.  I love it. It’s the way of the future, and it’s going to be powerful.  However, we tested a couple of little things to test the demographic of TrainingBusinessPros.Com.  A few things about our demographic.

In a live course of 100 people, I asked people to text “Training” to 54500.  Only 16 people did this successfully.  Interesting yes?

In our direct mail campaign, and radio campaign, we saw that multiple people attempted this multiple times.  In other words, they are quite new to this, and not sure HOW to do this.

So, we decided, that text targeting is great for folks under 40. Over 40, some are still quite unsure how to use their mobile phones to their full ability.

Watch us though, we’ll be doing some cool things with text targeting.  It’ll be more powerful then email marketing. In fact, the stats are staggering. More people will read their phone text within seconds, vs. that it will take up to 2 days for someone to open their email.  If you are into instant conversions, and instant traffic, stay tuned to text marketing.

Ads on Kijiji

What a nice surprise! Highly targeted, good conversion.  Generated instant sign-ups and incoming calls. Love it.

Ads on Facebook

It has traction, but not as good as Kijiji. Not for me anyway.  I’ll keep you posted.

Ads on Linkedin

Highly targeted, but expensive.  I’m testing this now. Will keep you posted.

Email Marketing

I’ve said it before, I’ll say it as often as I can until I’m totally converted to Text Marketing.

The money is in the list, and I love email marketing! It works. It generates amazing results and literally has made me over a million dollars.

Email marketing is a powerful tool in the right hands.  Look, it takes some talent to write the copy so that it helps people take an action.

But until we move to 100% mobile marketing, this is still the best way to go.

Search Engine Optimization

I’m an SEO guy first and foremost.  I really believe that Google is King.  Really, I do. I can’t imagine the force majeur it will be in 100 years from now.

I also strongly believe that Video content is very important, and that this is a powerful way to deliver value and good content.  Social Media is a great thing, but I’m still an SEO believer.  One must do SEO. Period.

If you are a small business, and you haven’t learned how to do keyword research yet, what can I tell you. You are going to fall behind.  It’s a must, just as in death and taxes.

TV Advertising

We are looking into it, and will let you know when we could measure metrics.

Social Media

Linkedin, Facebook, Twitter, etc…

It takes deep commitment to deploy and manage your Social Media Strategy.  Why? Because your investment is in time.  If you can’t do it yourself, you still better learn how to manage it, or some “social media expert” will charge you for stuff you don’t perhaps need.  So, you are probably wondering does social media even work? Yes. It does.  As an SEO guy, I use it to drip market backlinks.  Not just any kind of backlink.  So, I have a strategy. Others use it to create their online reputation, others use it to build and foster relationships, and others use to build lists and influence their prospects.  Any way you cut it, you’ve got to think of it as a marketing funnel and learn how and when to convert that warm lead into a sale.  Again, if you don’t know what I’m talking about here, go to trainingbusinesspros.com and download my Social Media Video for $5.00.  I’m only charging you for the use of my bandwidth.  The information is fantastic, and will set you up on the right track.  So go again, go to =>http://www.trainingbusinesspros.com/5buckvideo/ and take the time to digest what the training is.  You’ll enjoy it, I promise. It offers tons of value.

The Best Advertising for Small Business, in my opinion, is Search Engine Optimization. For most businesses, it is the cheapest, most cost-effect way to market yourself. But, don’t jump into this without doing your keyword research.  Do you want to learn how to do this quickly? Connect to me on Linkedin. Once I accept you as a connection, you scroll down to the bottom of my Linkedin Page, and you can receive a free $197.00 training on Keyword Research.  Personally, I think it’s one of the best training videos out there on keyword research. And its yours for free once we connect. Go ahead, just click here: http://www.linkedin.com/in/paultobey10

This has been fun.

But if you are into the “right now” I need cash flow instantly,  the Best Advertising for Small Business may be ads on Linkedin, Facebook and Kijiji.  You can try local search. You can also try PPC on Google (but this takes practice, and can bleed your bank account if you don’t have conversion strategies in place).

Paul Tobey

PS. Check it out. It’s low risk, and tons and tons of value: So go again, go to…

=> http://www.trainingbusinesspros.com/5buckvideo/

PS. Also, consider a WordPress blog to update your users via blog posts. Great way to communicate value.

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Concert announcement Louisville Concerts: February 18, Oldham County, Kentucky

It is my privilege and pleasure to announce my participation in a special concert on February 18 as part of the Louisville concerts series supporting the North Oldham High School Steinway Initiative.

This will be a fund-raising concert and all ticket proceeds will go towards the purchase of a $70,000 Steinway B concert grand piano.

Having played many Steinway B piano is in my lifetime, I believe strongly that any organization would benefit from such a fine instrument.

If you are not familiar with my career and my music here’s a quick video to introduce you to it.

embedded by Embedded Video

As you may be aware there are many Louisville concerts that you could attend this year however, this one is extra special not only because of the organization that it is benefiting but the actual concert itself will not only be full of great jazz music, popular music, Kentucky standards and classics but will be filled with entertaining stories and banter from my 20 year touring career.

The organizer of the event Patrick MacDonald is extremely passionate and courageous in this initiative and I highly encourage you to support the event and if for any reason you cannot attend on February 18 then, please visit his website and join his mailing list so that you can receive information about upcoming Louisville concerts of interest.

I am personally excited about this event because, not only is it the first time that I am performing in the Louisville area, but I have done fund-raising concerts before and they are always well attended. I look forward to introducing myself and my music to the area and make it a memorable evening and rank among the best of the Louisville concerts.

Music for the evening will include popular classics and jazz from such notable musicians and composers as Dave Brubeck, Oscar Peterson, Chick Corea and some of my own music including compositions from my journey of 850 km across northern Spain on the famous Camino de Santiago.

Not only that I have received some requests to incorporate famous music from the great state of Kentucky such as “My Old Kentucky Home.”

All in all my belief is that this will be a great addition to the Louisville concerts’ series and I look forward to meeting new people from the area and I encourage you to support the event, the great cause and simply come out and enjoy a great evening of music and fun.

See you on the 18th!

Paul Tobey

P.S. for more information about the Louisville concerts series and the North Oldham High School Steinway Initiative please visit their website.

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Christmas Sheet Music

This time of year Christmas Sheet Music is a must have for your family get together. It enhances your mood and allows those that can play piano to show off.

Where do you get good Christmas Sheet Music? Well a lot of people promote their music and make money on iTunes.

Well there are many places to find Christmas Sheet Music online either free or paid.  My recommendation is that you seek out quality music and listen to it before you buy it.

What are you looking for?  Jazz? Classical?  Traditional?  Whatever, you can find it using Google.

I prefer jazz.  Why?  Because, it was my life for approximately 35 years.  I’ve written it, I’ve performed it, I’ve analyzed it and I’ve starved myself for it.

What do I like about Christmas Sheet Music?  It lends itself very well to improvising. Christmas sheet music is actually very rich in content.  But sometimes those that arrange it are lacking in context.  Why? Because most of them don’t understand complex dissonant harmony.

So, that’s why my Christmas Sheet Music sells very well because it sounds different, dissonant and rich which is food for the musical soul.

Click here to listen to it.

Paul Tobey

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Will the Green Party Leader be asking what is Twext on the Agenda?

The Green Party Leaders will be hosting a few business training sessions in Toronto and the Green Party Leader may be asking what’s TWEXT on the agenda.  Maybe they will be getting an intensive training on the power of Tweets and text, and using social media to win more seats.

Using the power of the internet is not a new thing for political parties.  Obama demonstrated this with huge success, making his lead internet marketer a rock star in the world of social media.

However, the lessons learned by team Obama has yet to inspire Canadian politicians on how to effectively utilize Google, Facebook, Twitter and Youtube, and this perhaps, is what the Green Party leader is twexting on.

One of my students, William Wu, is an advocate for the environment.  He was asking me how we can help political parties utilize the internet more effectively

My first thought, is that it would be a great media hook if the Green Party Leader could strive to deliver a 100% paper-free campaign by gearing up for a campaign driven on the internet and cell phones

That could drive their message home and get a few of the Canadian bloggers and social media-lites to steer important social conversations online.  This would eventually lead the Liberals and Conservatives to clean up their online reputations and begin to manage their online campaigns with more focus.

There are a few issues that the Green Party Leader may tackle to get a head start.  The first thing I would tell the candidates is to clean up their online reputations.  Simply by surfing the internet, candidates leave a footprint that can be traced back to them.

For example, if they use a specific email account, any savvy person can Google their email to see what the candidates do in their spare time.  Do they leave messages on other blogs, leave reviews on books they read, debate issues on websites, or post complaints online.

More importantly, what are others saying about the candidates.  If you can clean it up, get busy now.  If your candidate does not have any online presence, get busy building one.  The more you control it, the better.

The next step would be to train candidates on how to effectively use social media.  Simply posting your political views on Facebook, Youtube or twitter is not enough.  There is a specific reason to use forums, blogs, tweets, and videos. Selling and pitching is not one of those reasons, and ultimately will distract from your core campaign messages.

Your campaign must deliver high value information, and engage people to action.  There is a social media wheel that can help every candidate create, publish and manage their own online campaigns.  Running an effective online campaign pools the strengths of search engine optimization, social media and traditional media.

If the Green Party Convention decides to train the Green Party Leaders on how to deliver high value information, it will include delivering its high value messages via Text, blog, tweet, and video facts.  The goal is keep the media and voters enrolled and engaged during the campaign, and ultimately, get voters to the polls.

I’m guessing the future will be that anyone with a  Blackberry phone will be able to vote via text. It stands to say that their encryption technology can handle the security issues. Wait for the Blackberry VOTE application that will have you avoiding long lines at the polls.  Oh, how wonderful that sounds.  We should look into that stock again…LOL.

In the meantime, the Green Party Leader has a reason to be excited.  Elizabeth May could walk her talk and start collecting emails and cell phone numbers right away.  The plan is to text and tweet or twext her way to more seats in the house of commons.

This Green Party Leader Post was written as a favor to my start student William Wu who asked me to see if I can get this post up to the top of the Google search engine within 10 days in time for the Green Party Leader to witness it at their Green Party Convention August 2010.

If you’d like to help push this post to the top of Google then click the social bookmarking buttons below!  Happy twexting!

The Green Party Leaders will be hosting a few business training sessions in Toronto and the Green Party Leader may be asking what’s TWEXT on the agenda. Maybe they will be getting an intensive training on the power of Tweets and text, and using social media to win more seats.

Using the power of the internet is not a new thing for political parties. Obama demonstrated this with huge success, making his lead internet marketer a rock star in the world of social media.

However, the lessons learned by team Obama has yet to inspire Canadian politicians on how to effectively utilize Google, Facebook, Twitter and Youtube, and this perhaps, is what the Green Party leader is twexting on.

One of my students, William Wu, is an advocate for the environment. He was asking me how we can help political parties utilize the internet more effectively.

My first thought, is that it would be a great media hook if the Green Party Leader could strive to deliver a 100% paper-free campaign by gearing up for a campaign driven on the internet and cell phones.

That could drive their message home and get a few of the Canadian bloggers and social media-lites to steer important social conversations online. This would eventually lead the Liberals and Conservatives to clean up their online reputations and begin to manage their online campaigns with more focus.

There are a few issues that the Green Party Leader may tackle to get a head start. The first thing I would tell the candidates is to clean up their online reputations. Simply by surfing the internet, candidates leave a footprint that can be traced back to them.

For example, if they use a specific email account, any savvy person can Google their email to see what the candidates do in their spare time. Do they leave messages on other blogs, leave reviews on books they read, debate issues on websites, or post complaints online.

More importantly, what are others saying about the candidates. If you can clean it up, get busy now. If your candidate does not have any online presence, get busy building one. The more you control it, the better.

The next step would be to train candidates on how to effectively use social media. Simply posting your political views on Facebook, Youtube or twitter is not enough. There is a specific reason to use forums, blogs, tweets, and videos. Selling and pitching is not one of those reasons, and ultimately will distract from your core campaign messages.

Your campaign must deliver high value information, and engage people to action. There is a social media wheel that can help every candidate create, publish and manage their own online campaigns. Running an effective online campaign pools the strengths of search engine optimization, social media and traditional media.

If the Green Party Convention decides to train the Green Party Leaders on how to deliver high value information, it will include delivering its high value messages via Text, blog, tweet, and video facts. The goal is keep the media and voters enrolled and engaged during the campaign, and ultimately, get voters to the polls.

I’m guessing the future will be that anyone with a Blackberry phone will be able to vote via text. It stands to say that their encryption technology can handle the security issues. Wait for the Blackberry VOTE application that will have you avoiding long lines at the polls. Oh, how wonderful that sounds. We should look into that stock again…LOL.

In the meantime, the Green Party Leader has a reason to be excited. It could walk its talk and start collecting emails and cell phone numbers right away. The plan is to text and tweet or twext its way into more seats.

The Green Party Leader Post was written as a favor to my start student William Wu who asked me to see if I can get this post up to the top of the Google search engine within 10 days in time for the Green Party Leader to witness it at their Green Party Convention August 2010.

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Brantford Listings MLS Brantford

Brantford Listings MLS BrantfordBrantford Listings MLS Brantford

Are you looking in Brantford Listings and MLS Brantford for a Brantford Homes For Sale?  If so, here is a private sale brantford for you.

It’s a gorgeous single family home, with a detached garage. In all the Brantford Listings you will find in August 2010, you won’t find any other gem on the market like this! If you love the flavour of yesteryear, the old world charm, and you love the idea of a gourmet kitchen, and you want to work from home, this may be the ideal plan.

If the warm inviting open plan is what you are seeking, along with a complete fenced in yard that is very large, it is the perfect entertainer’s home.  These kinds of Brantford Listings doesn’t come up often!

It’s a street lined with mature trees, the neighbors are jazz musicians, real-estate professionals, inventors, and investors! You will find great neighbors in this mature area.

This home is a private sale Brantford! Save thousands by buying direct.  We’ve taken great care in updating this home, because we thought we would retire there.  However, work has taken us up back to Toronto.  Therefore, our lovely home is for sale now.

Made with passion and love. It’s been gutted, and we kept the elements that gives it its old world charm.  It has new electrical and plumbing throughout! New from bottom up! It has new railings, eaves, and brand new windows throughout.  It even has a new garage door with automatic door opener.  Built-in appliances. Gorgeous mood lighting throughout, including pot lighting in bedrooms.  This lovely home also has been opened up to feature an entire new floor – an open concept loft with skylights!

Oh, there is definitely more to this Brantford Listings not available on MLS Brantford.

The driveway was done just last summer! An upper deck was added! The landscaping in the backyard features new blooms every week.  The vines climb up the fence, the flowers accent the area for you to wine and dine your guests outdoors.

Check it out right now, the photo’s are right here!

If you are seeking something that has more than 3 bedroom, try a larger home that has more than 6 bedrooms.  It is currently used as a triplex , but can easily be converted back to a single family home.  Or you can live in part of it, and earn income off the other unit.  It makes more then 30K a year! It’s a large home, absolutely in tip condition, on a beautiful street, not far from Laurier University in Brantford.  It is not found on the Brantford MLS Listing, nore on Brantford MLS via an agent.  It’s a private sale Brantford, and can only be found if you google “Brantford Listings”.

Sure, you could look on MLS Brantford, but you won’t find this house.  It is a private sale and as such is going for a great price.  Make an offer!

Brantford Listings MLS Brantford

MLS BrantfordBrantford Listings

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#1 Internet Marketing Training for Mannatech, Usana and Avon

Internet Marketing Mannatech, Usana, Avon and other network Marketing companies

Real People from Network Marketing Companies Share with you Real testimonials!

TrainingBusinessPros’s CEO, Paul Tobey has toured North America these past two seasons to train some of the top downlines of Mannatech, Usana and Avon the Marketing & Mastery Certification 2-Day Seminar which trains network marketers the “how to’s” of fast-tracking their marketing skills utilizing the internet.

Here are some of the testimonials thus far:

California:

I had my staff type up the testimonials, and enclosed the testimonials from California’s training session for your perusal:

“I could cry.  Not from sadness, but from a place of overwhelming excitement and encouragement.  I CAN DO THIS!  What I’ve learned these two days has lit a fire under my feet and all I want to do is RUN towards the future, my future, with my true hearts desire as a goal and this knowledge as my path.  I feel like the future of my business is secured because I spent two fund days learning with you! Thank You!

Emily Blackwood, Wellness Consultant (Mannatech)

“Powerful…Meaningful and most certainly profitable learning experience ever!  I am excited to execute the amazingly clever information just learned.  Thank you for sharing the personal development concepts.  You truly make learning fun.”  Debe Spinelli

“I feel so much more prepared to walk into being a new author with a new web page.  I will know more what questions to ask and which directions to take.  I am thrilled with your seminar and hope to take more.  I especially like your style of teaching and you bet I will incorporate this in my own presentations!”  Edna Gallington

“Powerful, Beneficial, Valid-info – Great key elements to launch my growth.  Great personal connection and participation” Noel Fontaine

“Excellent course! Paul pulls many things together that I will be able to implement immediately.  It had not only the technical but copywriting and presentation components that are so important for taking my business to the next level!” Rob Nussbaum

“This marketing seminar has been the most concise and useful I have found after studying many books and resources on Internet Marketing”.  Devon Horning

“This seminar exceeded the “Wow!” Factor.  The teaching method and content were beyond the pale.  I feel really empowered to accelerate my business forward and empower those I work with.  Thank you so much.  I have no reservations about referring others to this incredible learning experience.” David Wilkins

“This was the most functional, practical and enjoyable training I have ever attended.  Complex systems made easy.  Thanks so much.” Norm Peckham (Mannatech)

“This is the most powerful seminar/workshop I have attended for learning HOW to market effectively. No more trial and error for me! Paul Tobey has the answers that other “experts” have been unable to deliver.  Not only is this educational and essential for business – it was fun!” Ladd McNamara (Usana Associate)

“Personally knew Internet had a lot to offer – but never knew how to take advantage of the power of the internet.  Yes I read stuff on emails from internet – some good, a lot of bad – Thanks for giving me information that is correct and the full scope of the Power of the Internet.  I know now what much of internet websites I see how they work when I click on one now.” Wallace Le Roy Lyster (Mannatech)

“I enjoyed so much of this class because it not only teaches marketing on the internet, but also skills to communicate with people in a better way – 100% better!!  A little bit of personal development, presentation skills and templates and a lot of very useful and validated ways of how to do the internet marketing to attract people. ” Anonymous

“I have been a toastmaster for 12 years and never learned the template or the presentation skills I learned in 8 hours from you.  Thank you so much.  I am now ready to do presentations that will change people’s lives.” Sherry Landon

“Just being able to practice and experience the material made the course more valuable than other training sessions I’ve gone to.  I was able to connect mentally of course, but it jarred loose some of the emotional and spiritual blocks I have so that I can seem a way past them”  Jeannine Walters

“Thank you for providing crucial information, techniques, strategy skills and online knowledge that will undoubtedly take my business ventures to exponential levels.  After 20 years on successful networking businesses, I am learning today confident that I have the tools to be a true Leader in my industries.   Dottie Heilbut (Avon Associate)

“Thank you for the information presented to us this weekend.  Many concepts (suggestology) were brand new to me – I’d never heard them before.  I’m also new to the internet, so there’s a lot I’ve learned.  I appreciate the premise of helping others.  These courses are priced at a level that is doable to those that want it.” Barbara Crumb (Mannatech)

Paul, this has been an awesome two days! You covered so much of the information I’ve been asking “how to” questions about, that no one knew the answers to.  What good does it do to have a beautiful website if few people know its there?  I’ve probably never learned so much in such a short time so painlessly.”  Jane Bledsoe

More from St. Louis

“Wow! For an uninformed techie, I am now able to ask intelligent quetions! That is truly remarkable. Paul is a great presenter.”, Robert J. Blattner, therapist, Mannatech

“YES! I’ve had a whole new world open up for me.  I learned specific quantifiable skills to create the kind of life I’ve always wanted but never knew how to create.  I’m so grateful I was given the gift of attending this seminar.” Barbara Snitzer

“I’ve attempted to learn internet marketing skills in the past over the phone that did not work well and left me very frustrated.  These past 2 days have been awesome.  I learned so many high values strategies to get started building my business online.  Great part is, I had so much fun!” Debby Reitmeyer, Mannatech

“Loved this course! Personal, informative and fun!! Really fun learning, public speaking and technical internet research! Amazing learning!” Tracy Floeh, Mannatech

“This was an exceptional 2 days.  The amount of information shared was impressive.  Paul Tobey is an amazing bundle of energy, with a plethora of knowledge that was share in a unique, effective, entertaining manner.”, Dr. Almeda M. Lahr-Well, Mannatech

“Paul Tobey- What a dynamic individual.  You have me a “key” that I look forward to remembering an dputting into play.  Take bigger risk to attain faith.”, Edward Hrebec, Mannatech

“This training was jammed packed with information that will explode my business! Thanks Paul, for all the quality you have put into this course!” Toni Schmidt, Horticulturalist

“Wow! Can not find enough adjectives to describe all the thing that I learned this weekend! Would, and will, recommend to my friends and business associates. Can’t wait until the next seminar!” Patricia Beare, Mannatech

“I did enjoy the training and experience.  I will follow up with intensity to absob and learn what was taught.”, Marlene Becker, Mannatech

“Awesome! Found actual tools and resources that I can use and put into action NOW! Money well spent!” Tamara Fouts, Mannatech

“GREAT – HIGH VALUE – info!” Doug Bullock, Mannatech

“Paul’s use of his principles linked with our practice and participation creates a dynamic learning experience!” Mike DePung, Mannatech

“I had limited information on internet marketing before I spent a weekend in the Marketing & Mastery seminar.  Now I have a foundation to grow a successful business. THANK YOU!” Ronal H. Miller, Educator (Mannatech)

“Content was terrific! Focused and timely”, Chris MacLellan, Realtor
More from Florida, Oregon, Toronto, New York to come!
Internet Marketing Training for Network Marketing Pros in Mannetch, Usana, Avon, Pre-paid Legal, and more should be more then Social Media.  It must be about conversion.  How do you generate targeted traffic, and when and where you create the opportunity to sell! Learn more about our Exclusive trainings for network marketers at trainingbusinesspros.com

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Marketing & Mastery Paul Tobey New Tour Dates Announced

Marketing & Mastery New 2010 Internet Marketing Seminar Dates Announced with Paul Tobey, Internet Marketing Expert as Lead Trainer!
San Bernardino, California July 11 & 12 Hilton San Bernardino:
285 East Hospitality Lane, San Bernardino, California, USA 92408-3411

St. Louis, Misouri July 17 & 18 Crown Plaza‎
200 North 4th Street, Saint Louis, MO, United States‎ – (314) 621-8200

West Palm Beach, Florida Aug 7 & 8  Marriott Hutchison Island
555 N.E. Ocean Blvd. Stuart, FL 34996

Toronto
Aug 21 & 22 Hilton Garden Inn
3311 Caroga Drive, Mississauga, ON L4V 1A3‎ – (905) 678-0041

Portland,Oregon Sept 4 & 5 TBD
Portland Oregon, Medford Oregon, or Seattle Washington.

Calgary Alberta Sept 11 & 12  Hilton Garden Inn Calgary Airport
2335 Pegasus Road, N.E., Calgary, Alberta, Canada T2E 8C3
Tel: 1-403-717-1999

Toronto, Ontario Canada October 23 & 24 Hilton Garden Inn
3311 Caroga Drive, Mississauga, ON L4V 1A3‎ – (905) 678-0041

Burnaby, British Columbia, November 13 & 14
BC, Venue to be assigned.

Alan Lake
Operations Manager

Training Business Pros
a division Office of Pilgrim Productions Incorporated

Head Office: 416-229-4710

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