Archive for the ‘Internet Marketing Course’ Category
Targeted Email Marketing
October 8th, 2009 | 
Author: I’m often asked; how do I create a successful targeted email marketing campaign? More specifically; how often do I send out my emails to the same list?
Every situation as it pertains to targeted email marketing is slightly different. Depending on the demographics of the list in question, the size of the list, what is the content of the email and what does it promote; that will tell me how often to repeat the emails.
For example; let’s say I’m promoting a live event such as a seminar. When would I send out the first targeted email marketing email and how many follow up emails would I send?
Let’s take a look at a typical Training Business Pros’ event and the email campaign leading up to the event. I believe this example illustrates the point very well.
Usually my first email blast invitation will go out 2 weeks before the actual event. There are good days and bad days to send out emails but I usually stick to weekdays because my seminars are targeted at a business audience.
Typically, we receive about 150 registrations per event. So let’s break that down and see exactly what the percentages are per email and how often they are sent out.
While each campaign gets slightly different results, the numbers I’m about to give are fairly accurate. The first invitation which as I said goes out 2 weeks before an event gets about 25% of the total registrations.
There are several reasons for this, not the least of which is; people don’t generally know what they’re doing in 2 weeks and do not want to commit to it, not to mention the number of people that just don’t see it or read it. Normally, if we didn’t send out another email we’d only get about 35 to 40 registrations which is around 25%.
The second email which goes out a week before the event gets another 25%. The third which goes out 4 days before the event gets 35% and the final email the day before gets the remaining 15%.
So, the question you might ask is; why did the third email get the majority of signups? Because, by that time they’d heard about it 2 or 3 times, decided that they had no conflicting events and finally committed to the date in question and signed up.
Is there a lesson to be learned from this? Yes.
- If you only send out one email or do one direct mailing you’ll only get a fraction of the total response rate.
- Increasing the frequency as you get closer to the date will increase the effectiveness of the campaign
- There is little negative effect to your subscriber list and most often will create the opposite effect which is; more business.
Direct mail or targeted email marketing or whatever direct mail response campaign that you use will work much better if repeated several times. Think of television commercials and how often they repeat; sometimes within a few seconds of each other.
It’s important to realize that people are not always focused on every email that goes out so the more you send it, the greater the chance it will be read. And finally, don’t worry about unsubscribers. For every person that unsubscribes, several more will take their place.
Good luck with your targeted email marketing campaigns 
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Internet Marketing St. Catharines
Internet Marketing St. Catharines
Tuesday June 23rd 2009, in St. Catharines
starting at 9am iis the Small/Home Business Expo. For the cost
of a couple of cups of coffee (or FREE is you
keep reading to find out how) you can catch
up on numerous business opportunities and…
Then, starting at 10am…
Join us for a free 4 hour internet marketing training!
This is your chance to learn some marketing
and presentation tips that can grow your
business… guaranteed!
Click here for more info… and for a few
remaining FREE tickets…
=> http://www.trainingbusinesspros.com/saho-signup.php
Have a great day,
Paul Tobey
Training Business Pros
Internet Marketing Seminar Training St. Catharines!
Michael Hepworth StreetSmartMarketer.Com
Michael Hepworth StreetSmartMarketer.Com sold his business to Paul Tobey back in November 2008. Paul Tobey is CEO of Pilgrim Productions Inc, who also owns TrainingBusinessPros.Com.
In a news release dated Nov 2008 Mr. Hepworth announces;
“I am very pleased to announce that StreetSmartMarketer has been acquired by Pilgrim Productions Inc. (PPI) with CEO, and marketing executive Paul Tobey at its helm.
StreetSmart Marketer will continue to deliver specialized marketing training, adding new programs including internet marketing training, public speaking training, and tailored support services for small and medium sized businesses.
Pilgrim Productions Incorporated currently produces marketing events across North America, and manages a catalogue of training audios videos and copyright assets. You may already be familiar with Training Business Pros, one of the fastest growing training companies in North America. Last year alone, Paul and his team trained over 6,000 companies in their specialized fields of marketing, internet marketing, training and public speaking. He is also CEO of “The Internet Marketing Cell of Canada” which is the first accountable internet marketing company in North America.
I’ve been working with Paul for some time to transition the business into his capable hands. He is a master marketer and an accredited certified trainer with specialization in StreetSmart Internet Marketing. In September 2008, more than 100 StreetSmartMarketers devoured Paul Tobey’s StreetSmart advice on internet marketing to rave reviews. I couldn’t be more pleased about what some of you had to say:
You have plenty of new Marketing Tips that will continue to come your way! If you haven’t already signed up to the StreetSmart Marketer newsletter or the “Marketing Tips” magazine, do so now! Watch out for news on leading workshops and free seminars that StreetSmart Marketer will continue to produce.
I will continue to vigorously support the growth and transition of StreetSmartMarketer in the upcoming months. I wish to express my utmost confidence that StreetSmartMarketer, Paul Tobey, and Pilgrim Productions Incorporated will continue to help serve you with your continued success.
I have accepted the position of Chief Marketing Director of a growing alternative fuels business. Though it was a difficult decision to make, I strongly believe in the benefits of alternative fuels and its wide reaching applications to empower the entire planet to a cleaner more efficient future. With this said, I look forward to seeing you at our future StreetSmartMarketer events.”
Michael Hepworth http://www.streetsmartmarketer.com
I wish you continuing success,
Michael Hepworth
StreetSmart Marketer
Beyond Public Speaking Toronto Feb 24 2009
Beyond Public Speaking Training is set yet again in Toronto on Feb. 24th. Don’t wait to register, this course sold out in only a few short hours back in January. Master trainer, Paul Tobey will deliver a 4 Hour Free Training to StreetSmartMarketers at the Westin Prince Hotel in Toronto.
You will learn the Secrets of Powerful Presentations and Public Speaking Techniques used by the Multi-Million Dollar Pros!
Paul Tobey has trained over 6000 companies last year alone, and continues to deliver exciting trainings in Public Speaking, Internet Marketing, and the Secret of Deliberate Creation! Both professional and personal development seminars are complimentary to each other, offering both soft skills and hard skills to achieve both personal and professional success!
Learn why its not what you teach that is important, it’s the “HOW” you teach it that defines the pros from the wanna be’s. So get on board with the right information and sign up for your free training today!
http://www.streetsmartmarketer.com/beyond-public-speaking.shtml
Oakville Seminar Internet Marketing Toronto Area
Internet Marketing Seminar Ontario Tour 2008 ONE DAY ONLY in Oakville for Toronto Area Businesses!
Join the hundreds of CEO’s and entrepreneurs who have gathered together to find out what’s heating up on the Emarketing Tour. Learn what business owners in Markham, London, Kitchener, and Guelph are raving about!
Join us May 20th 2008 9-5 PM in Oakville at the Hilton Garden Inn to learn 6 hours of unbelievable information, only tour attendees can get their hands on!
* Discover what eMarketing is and how it can grow your business
* Explore 3 proven techniques to grow and double your sales!
* Experience why passive websites just don’t cut it anymore!
* Learn how to capture more leads
* Learn how to research what your competitors are doing and not doing online so you can win a competitive edge!
Here are what the businesses in Kitchener said from their ONE-DAY Intensive Training:
“Having attended many professional seminars, they are only a few that contain more than one or two things you can implement for free – usually they are selling further seminars/trainings or memberships – yours provided free valuable, usable material to benefit our business. Thank You!”
Bev Gay, Mortgage Consultant, PBG / Mortgage Intelligence
“Presented with passion and honesty. The information he presents is top shelf and there is accountability. Great Program!”
Rick Arnold, President, Hotsy Cleaning Systems
“SEO was a term I had never heard of. Now it’s going to be my focus to increase web awareness. Great information, great tips, and great ideas that will help us increase profits in a new & fresh direction. We are all excited and it’s breathed new life into our business and marketing ventures.”
Amber Toutten-Mitchell Graphic Designer, Freelancer , Digital Art & Graphics
In addition to your 6 Hours of training, trainees will also receive:
* A mini acceleration online strategy plan
* A free Internet Marketing ebook “The Top 6 Internet Marketing Strategies”
* A free Public Speaking ebook “Top 6 Public Speaking Mistakes and how to avoid them!”
* Internet Marketing Stats
* And More
Any one of these tools could add hundreds, even thousands to your bottom line! Furthermore, an event like this could cost hundreds of dollars, but we are offering this Emarketing tour event absolutely free.
This is a rare opportunity to rub shoulders with emarketing experts and find simple effective solutions for growing your business.
Remember, this is a Free, ONE DAY intensive training no-obligation training. It is designed for one purpose, and one purpose only. To help grow your business!
If you haven’t already registered, please plan to join us for a Full Day of unbelievable fun, and incredible information!
Click Here to Register Now for the internet marketing seminar.
Sincerely,
Nancy Houle
P.S. For the Oakville event, our Lead Trainer and Expert SEO guru Paul Tobey will be there himself leading the event.
Seminars in Ontario at Festival and Events Conference
Seminar in Ontario at Festival and Events Ontario Conference.
Look out for your FREE One Day Intensive Internet Marketing Seminar by Canada’s own Internet Marketing Expert Paul Tobey. CEO of Pilgrim Productions Inc. Paul Tobey has trained hundreds of corporations, entrepreneurs and event organizers on how to drive traffic to their websites, and how to convert online visitors into revenue!
You too can learn, and Register Online to the Festival and Events Conference by contacting info (at) festivalsandeventsontario.ca
To Your Success,
Nancy Houle
Seminars in London Ontario
Internet Marketing Seminar in London Ontario Announced! NEW!
Internet Marketing Guru and CEO of Pilgrim Productions Inc, Paul Tobey will offering his very Popular FREE Internet Marketing Intensive on Friday Feb. 22th 2008 at the Best Western Lamplighter Inn & Conference Centre. 591 Wellington Road London, Ontario Canada!
Registration Opens Online on Monday Feb. 4th! at www.trainingbusinesspros.com
Hurry! Register Now! These courses are Limited Seating and always get at capacity FAST!
Popular Free Internet Marketing Course Returns to Kitchener October 10th
Many businesses have emailed and asked us to bring back our popular internet marketing course to Kitchener/Waterloo.
So in response, this coming Wednesday October 10th, we will present our 4-Hour Internet Marketing Training Seminar at the Holiday Inn, 30 Fairway South, Kitchener, ON
As an introduction to our training courses we’re offering this 4-hour intensive training for FREE! This is a chance for you and a colleague to get one of our most popular and powerful training courses completely complimentary. (A $697.00Value) See testimonials below!
Please keep in mind that our courses fill up quickly and we usually have an extensive waiting list. Don’t miss this opportunity to get the information you need to market your business online!
==> http://www.trainingbusinesspros.com
The course gets underway at 1pm sharp. This is your chance to learn valuable search engine optimization tips, effective copy writing techniques and strategies on how to convert site visitors into sales.
Plus, you will be networking with dozens of other businesses and you will have the most fun you’ve ever had at a seminar!
Don’t miss out. Sign up today!
==> http://www.trainingbusinesspros.com/oct10-signup.html
Have a great day,
Paul Tobey
519-865-3807
PS: Here’s just a sample of the many testimonials from our last Internet Marketing Event…“I have spent a lot of time working with companies to build our website over the last 10 years and until today I didn’t realize how many things I’ve done wrong. This seminar has given me information that I can use immediately to make some minor improvements until I’ve taken the three day program.” Kelly Bistas, P&A Plastics Inc.
“Very informative, thanks. I can see this as a game I would like to play. We all need to know the rules, that is all. This is the expertise I need. Thanks.” Lois Cleland, Design Consultant
“It was a great seminar with lots of information, thought provoking questions and important, usable tools. Thanks” Teresina Aiello, Office Manager, Workplace Safety Group
“More information in 3 hours than I could learn in days searching the internet. The credibility comes from learning the info from someone who has done it. Great info. Great presentation.”Allan, Ramsay, Ramsey & Associates,
“The three hour seminar showed me how little my website designers knew about their trade. I need the 3 day course to ensure my success on the internet and create passive income. Very Well Done!” Jow Wan Koeverden, Management Consultant
“This class was great! I learned more here then I did at school (U of Waterloo) in 4 years and $40K later!” Agnes Strupinskas, Community living ARC Manager
“Really good seminar. Full of energy, a very good speaker. Keeps the audience involved at all times and constantly thinking. Excellent course.” Geoff Dunn, IT Manager, Dan Laurie Insurance Brokers Ltd
“Very informative, true knowledge shared and meaningful technique for website marketing success! Thank You!” Bob Laurie, Insurance Broker,
“I have been working with designing our website for 10 years. It has undergone so many design changes. I have attended numerous workshops and read books about Internet Marketing. However, none mentioned the tips I have learned today. Thanks so much for providing me with such excellent information.” Christa Love, Curriculum Developer, Technokids Inc.
Internet Marketing FAQ
Some Internet Marketing FAQ’s for Canadians
- Canadians conducted 12 billion search engine queries in 2006.
- Canadians are now conducting an average of 1.4 billion search engine queries per month.
- 80% of Canadian search queries are for Website content, 18% for images, and the balance are for video content, which is growing fast
- Depending on whose numbers you want to believe, Google currently has approximately 75-80% of the Canadian search engine query share, with Yahoo! and Microsoft evenly split over the remaining 20-25%. Expect Microsoft’s share to increase as they continue to invest heavily in search.
- 50% of Canadian search queries are related to finding a product or service.
- 78% of Canadians will turn to search engines to research a product or service.
Our next 3 Day Internet Marketing Intensive Seminar with more FAQ is Sept 14-16 2007
Click Here to read more about it Internet Marketing Seminar
Hope you enjoyed the tidbits on Internet Marketing FAQ
Internet Marketing Course | Free Internet Marketing Course Toronto
Internet Marketing Course – Time Sensitive FREE Offer (A $697 Value)
Unlock the Secrets to Making Money on the Internet with this FREE 3-hour Intensive Internet Marketing Course
By the time you have finished reading this blog post you will feel amazed about what’s possible in the world of online marketing world. Many people think it’s too late for them to learn the secrets of marketing online and that all the opportunities have vanished. Not so, just take my free internet marketing course and find out just how you too can make money online.
In fact, did you know that even now, less than 1.5% of all websites have any online marketing plan? And, less than .001% do everything it takes to market online. What does that mean for you? Opportunity!
Let me tell you a bit about what you’ll learn in my FREE 3-hour internet marketing course. Why is free? Because, the secret to getting more of what I want in life is to help others get what they want. That in a nutshell is my whole business strategy.
So, what will you learn?
1. How to bring loads of targeted traffic to your website, for free!
2. How to enroll and engage your readers with amazing copy.
3. How to convert those visitors into sales.
But, before I tell you how to do these things, just picture yourself sleeping in on a Monday morning while your website is making money and you don’t have to go to work because your website is working for you. Unfortunately many people trade their time for money. The internet is your passive income ticket to freedom.
My internet marketing course will teach you the secrets to bringing loads of targeted traffic to your site. How? By using search engines. You see, search engines do not charge for appearing in the organic search results. And, contrary to popular belief there is no mysterious force in the universe that cause random search results. Yet, without realizing it, if your site is not optimized for search engines then you’re missing out on the #1 resource for targeted traffic.
How do search engines work? Let me ask you this, “what do you do when you want to find something on the internet?” Like 49% of the online population you would go to Google and type in a specific search phrase right? That’s exactly what you need to know to construct your website to work with search engines. Find out what people are searching for first and then build your website around those key search phrases.
Then, once you’ve done that, you need to generate link popularity. That means, “how many other sites are linking to yours.” The more sites linking to yours the higher your search results. Unfortunately, when it comes to the kind of incoming links most people get it wrong. What’s the right way? Ah ha, that’s the million dollar question for which you will have to come to the free internet marketing course.
Now, picture yourself sitting down to write great web copy. Do you know how? In my experience, almost no one knows how to do this. I studied with some of the best internet copy writers around like Joe Vitale and David Garfinkel. How does it work? Essentially, you want to first create the intention of writing great copy, then go do something you love, then when you’re ready and feeling inspired, only then do you site down to write the copy. What happens when you do it this way? It writes itself.
OK, so now picture yourself in the enviable position of having loads of traffic to you site and they’re all sticking around to read your great copy, what then? Well, now’s your chance to convert them into sales. How? Did you know it takes an average of 4 – 7 visits to your site for most people to make a buying decision? Why? Because, there’s no trust. It’s very hard for people to trust your site the first time out. However, if they leave your site it’s likely that they’re not coming back. How do you get them back? By using something called auto-reponders. For example; you could offer something for free in exchange for an email address and that will give you the opportunity to communicate with them over time and get them to come back and visit your site.
Here’s and example of one of my pages that has an autoresponder on it. In exchange for a free piano lesson people join my mailing list and then I keep sending them new information until they either buy the course or unsubscribe.
Well, now you know more about web marketing than 99% of the people online. All you need to know now is how to implement it. That’s where my free internet marketing course comes into play. All you have to do is click here to signup for the next internet marketing course in your area. http://www.trainingbusinesspros.com
Currently we only hold courses in southern Ontario but basically I’ll go anywhere there’s an audience. If you would like to arrange an internet marketing course near you please contact me and we’ll talk about it. It’s easy to fill a room when the course is free so there’s not a lot of work involved.
You now have only 2 choices? You can either take the free internet marketing course or you can do nothing. Unfortunately most people will do the latter. If you’re in the area between Toronto and Windsor you cannot afford to miss this course. Click here to signup now.
Internet Marketing Toronto | Internet Marketing Course
