Paul Tobey's Blog

Archive for January, 2011

Oakville companies are responding to the ever-increasing demands of marketing in a competitive environment by seeking out higher-level marketing training.

One such marketing course that is consistently ranking well is Paul Tobey’s Marketing and Mastery course presented by Training Business Pros.

In this two-day intensive training course you will learn how to leverage the power of the Internet, social media, presentation marketing and tradeshow marketing into your overall marketing plan to increase the amount of business that you have and the amount of prospects that you create.

One of the most valuable aspects of the course is learning how to build a targeted mailing list of subscribers and use advanced e-mail marketing techniques to convert those subscribers into new business.

Paul Tobey is considered by many to be one of the big rising stars in the North American marketing scene. His new book entitled “Suggestology” is not only a popular subject among past participants in his course but a new methodology which will ultimately aid you in the conversion process.

Suggestology is the art of planting the seeds of trust within 5 min. and growing it for a lifetime. Once business owners understand this concept they will be able to build long-term trust, credibility and respect with their current clients and prospective clients.

Here are some of the things that you will learn in this course,

• Why it is important to focus exactly on a goal that incorporates a significant risk has a measurable result  and a specific time limitation.
• How to use the art of hypnotic copywriting and suggestology to engage visitors to your website and get them to stay long enough so that you can educate them on the value of your products and services.
• How to use a powerful template that will bring you a massive increase in your sales conversions not only online but off-line as well.
• How to grow your mailing list, manage that list using automation and ultimately convert those prospects into sales.
• How to use an extremely powerful template to present your products and services to prospective clients whether that’s one, two, 20 or 200 people at a time. It’s not what you present but how you presented that matters.
• What are the four main pillars of Internet marketing and how you can use them to increase your bottom line.
• Social media marketing concepts, not from another consultant but from someone who actually makes money directly from social media strategies.

Companies in Oakville will ultimately benefit from these strategies, not only because of the extremely powerful nature of these 21st-century concepts but, mainly because most businesses and companies in Oakville are not aware of most of these concepts.

That means that if you were the one in your niche industry that incorporates these strategies in a big way then you will outpace your competition by a mile.

I highly encourage you to register for your next free three-hour introductory marketing and mastery seminar.

The next event for companies in Oakville will be held at the Hilton Garden Inn just off Winston Churchill Boulevard and the QEW January 20 from 1 PM to 4 PM.

Companies in Oakville are highly encouraged to register here for the next course January 20. There is always limited seating.

It is my privilege and pleasure to announce my participation in a special concert on February 18 as part of the Louisville concerts series supporting the North Oldham High School Steinway Initiative.

This will be a fund-raising concert and all ticket proceeds will go towards the purchase of a $70,000 Steinway B concert grand piano.

Having played many Steinway B piano is in my lifetime, I believe strongly that any organization would benefit from such a fine instrument.

If you are not familiar with my career and my music here’s a quick video to introduce you to it.

embedded by Embedded Video

As you may be aware there are many Louisville concerts that you could attend this year however, this one is extra special not only because of the organization that it is benefiting but the actual concert itself will not only be full of great jazz music, popular music, Kentucky standards and classics but will be filled with entertaining stories and banter from my 20 year touring career.

The organizer of the event Patrick MacDonald is extremely passionate and courageous in this initiative and I highly encourage you to support the event and if for any reason you cannot attend on February 18 then, please visit his website and join his mailing list so that you can receive information about upcoming Louisville concerts of interest.

I am personally excited about this event because, not only is it the first time that I am performing in the Louisville area, but I have done fund-raising concerts before and they are always well attended. I look forward to introducing myself and my music to the area and make it a memorable evening and rank among the best of the Louisville concerts.

Music for the evening will include popular classics and jazz from such notable musicians and composers as Dave Brubeck, Oscar Peterson, Chick Corea and some of my own music including compositions from my journey of 850 km across northern Spain on the famous Camino de Santiago.

Not only that I have received some requests to incorporate famous music from the great state of Kentucky such as “My Old Kentucky Home.”

All in all my belief is that this will be a great addition to the Louisville concerts’ series and I look forward to meeting new people from the area and I encourage you to support the event, the great cause and simply come out and enjoy a great evening of music and fun.

See you on the 18th!

Paul Tobey

P.S. for more information about the Louisville concerts series and the North Oldham High School Steinway Initiative please visit their website.

Many people ask, “what is the quickest way to get from where I am to where I want to be?” Funnily enough, the answer is; stop trying to figure out how you will get it.

And, that is perhaps the most difficult lesson that we as humans will ever have to learn. The problem for most people is that when they set their sights on a specific outcome, their focus is usually only on one way to get it.

For example; let’s say you want to take a vacation. The way most people would go about that is to pick a time that they are off work and then save up the money to go on the vacation. And while that seems like a logical strategy, there are a million other ways that that vacation could come to you.

I’m not going to spend the short time I have for this article and explain all the different ways that it could come about, that’s where your imagination comes in. And then most people would say,” that’s not reality.” And, I would say that reality is for people that lack imagination.

What we’re really talking about here is something called the law of detachment. It basically means whatever comes about is actually the quickest route from where you are to where you want to get. Generally the way that we want something to happen and force and expect it to happen is not usually the quickest way.

If we focus on a specific path, strategy or plan to bring something about, when it doesn’t happen exactly as planned we become upset, agitated, worried and fearful. Because, we really desire that specific thing to come about.

It seems natural to do that. That’s the way we’ve learned. We were taught that if we work hard will get ahead. My question to you is,” how is that working for you?”

If you are going to really understand the law detachment, then you’re going to have to go much deeper than just thought. Most humans would think their way to or result when in actual fact they should be feeling their way there.

Every human possesses a massive amount of creative magnetic energy, humans are ultimately creative, everyone of us. And, were also magnetic, we draw situations, circumstances and people to us based on how we feel.

That is ultimately the law of attraction at work. The law of attraction and the law detachment are intertwined. Why is that? Because, when you detach from any specific outcome, you are feeling better, you know that life is supposed to be effortless.

And so when there is an effortlessness about life and you are feeling good, that activates the law of attraction which then brings things to your quicker than if you were to force them.

The whole problem with the law detachment is that it is very uncommon in today’s world. Most people have either not heard of it or have heard of it and dismissed it because it’s not part of their belief system. I once had a gentleman send me an e-mail after a seminar saying that he did not believe it was a good idea to make money while you sleep.

He said he was from the old country where they work hard for their money. I do not have a problem with that. But, the question is if you’ve been working hard your whole life and still have not got what you consider to be a hat then you need a better plan, a better strategy.

My belief system says the law detachment is the quickest way to get from where you are now to where you want to get. By all means, pick a specific destination, pick a specific goal. However, when you take action, and you must absolutely take action, don’t be surprised if the very path that you wanted to take has several roadblocks in the way. And rather than force yourself through them, the law detachment states; stop, reassess, reinitiate, and take the opportunity that seems like the easiest route.

This is not the normal way to behave. But, there is nothing normal about extraordinary success. If you want extraordinary success, you will eventually have to understand, practice and utilize the law of detachment in your life.

But do not misunderstand me, the law of detachment does not mean saying to yourself, ” well I know wasn’t to happen anyways so therefore I’m detached, I’m okay with it.” The law of detachment is not putting up with the things in your life that you do not want, the law of detachment is initiating, and taking action towards a big goal, but then detaching from whatever path and opportunity that is sent to you.

It is very difficult to do this. You literally have to revamp your entire belief system.

So my suggestion is; you either pick up a book and read more about it, and there are several out there, or you take a training seminar with somebody that understands this law and can give you specific exercises on how to make it come about.

A perfect example of the law detachment is this very article. Every morning I set out on my walk, with my digital recorder, not knowing exactly what I want to write. I just know that I will write something. It doesn’t have to be perfect and I don’t have to strategize for six months on an article. I do not have to force the contents to come but, I just allowed the meditative act of walking to bring into my mind something that feels good and to dictate that into the recorder.

I have written hundreds of articles using law of detachment. The opposite way, like I said, is to know exactly what you’re going to write. And usually when someone tries to write exactly what is planned they generally never get started or never finish, because it always has to be perfect.

The hardest thing that I’ve had to do in my life is to understand the law detachment because as a Virgo I am inherently a perfectionist. However, I can tell you that when I let go of the need to be perfect, which is an ego driven concept, things flowed easier into my life, and for this I am grateful.

My greatest wish for you is that you understand the law detachment. And, at least initiate some steps to bring it into practice in your life.

Statistics have shown that although many of us take the time to create New Year’s Resolutions, statistics also show that the vast majority of us break them within the first month of January.

If you’re looking for good new year’s resolution ideas, here’s a system that I have used for the past 4 years that works extremely well and that I have used to create the things that I want to create in my life. Like any system, before you begin you must create the mindset that is open to a new system.

So, as long as your mind is open, here are the steps you need to follow.

Step #1: Set the bar high.  The reason why most people set the bar low is so that they are not disappointed with the outcome. Focus is everything.  And, when you focus on not being disappointed your focus is not where it should be which is; on getting what you want.

If you set the bar high and your result is somewhere in between where you started and the goal, then you win.

Step #2: Don’t promise yourself.  You have made promises to yourself before and have broken them and they generally don’t mean very much. You often say things to yourself such as; “oh well, I really didn’t expect to follow through anyway.”

Make a promise to someone that will be impacted by your failure instead. That way, you are able to hold yourself accountable to someone else.  It is a much stronger form of accountability.

Step #3: Make your new year’s resolution ideas measurable.  Try not to make them so airy fairy.  For example; something like world peace is nice but, how can you measure that this year?

Step #4: Give yourself a year time limit and also set up interim time limits.  For example: if you set yourself a goal for the year then make interim goals such as: 17 days, 90 days or even 6 months.  That way, each period you can measure your result and know how far you’ve come and then become enthusiastic about going to the next level.

Step #5: Write down your new year’s resolution ideas either on a piece of paper or computer file and retrieve what you’ve written either at your interim periods or at the end of the year so that you can see how well you’ve done.

There is a lot more energy and focus on something when you write it down.  It makes it more real and it makes it something that you can refer to.

Step #6: Be specific. Be crystal clear. When you make new year’s resolution ideas, don’t say, “my new years resolution is to lose weight.”  The question is: how much? When would you like to lose the weight by? How do you intend to lose the weight? Do you have a system in place?

Step #7: Find yourself a better “how to” guide to complete your goal than the one you’re currently using.  While it’s great to rely on our own knowledge and talents and experience, very often that isn’t enough to achieve the goals that you are setting for yourself.

Finding a better system means finding someone like a mentor, a coach or a training program. Find someone with experience who has already achieved the new year’s resolution ideas that you have set.

Step #8: The reason why most people don’t complete their goals is because they are not committed to them.  If you follow the first 7 steps and you do as directed you now set forth a new and deeper commitment for yourself.

Let’s face it, if you haven’t been able to achieve in the past what you want, then you’re going to need a better system.  The steps that are laid out in this article are part of system that I’ve use and thousands of others have used to get results and my highest recommendation is that you try it out.

So, being that this is January 2, 2011; what better way to write down one of my new year’s resolution ideas than to do it in this article.  So, here goes:

I resolve in 2011 to; finish, publish and distribute my new book entitled “Suggestology”, and have it become a best seller in North America in the business and marketing category.

I look forward to writing my next article, Jan 1, 2012 to see exactly how we can measure once again the effectiveness of this system.

I wish you all the best in 2011 and may your new year’s resolution ideas come to you easily and into the lives of all those who hold the same intentions as you.