Paul Tobey's Blog

Archive for August, 2010

If you have not yet heard of Dubli you’re not alone.  The brand name Dubli, while popular in Europe and Australia, has yet to make giant inroads in North America but, that is about to change in a big way!

Dubli continues to gain market share for its unique “reverse bid” auction where you can pick up brand merchandise for a fraction of its retails value.  The “unique bid” and “express bid” are currently the mainstay of the Dubli brand.

However, even Dubli knows that a one-trick or two-trick pony will only get you so far in the competitive North American online marketplace.

Having recently visited the gleaming offices of its US headquarters in West Palm Beach Florida, I can give you an insiders report on what they are planning and how well I think it will work.

But, before I do that, as an online reputation consultant, Dubli needs to work on its “Dubli Scam” moniker.  Why?  Because people tend to believe the negative before the positive and if Dubli is to ever break  into the open market, unencumbered by negative publicity, it will have to face its reputation head on.

For example:

Like many other companies, Google’s “Suggest” brings up the key word phrase  “Dubli Scam” at the top of the list when typing Dubli into the Google search box.  Naturally the thought that Dubli is a Scam pops into your head and you click on “Dubli Scam” to check it out.

Here is the perfect example why I don’t like Google’s Suggest tool.  It not only slows down the search process it puts ideas into your head ideas that weren’t there before.

So, how did the phrase Dubli Scam pop up in the first place?

It  likely happened when online users wanted to express their opinions on Dubli’s reverse auction site.  It is rather complicated and without doing research and practising how and when to bid, many users could lose money rather quickly.

But, that’s not the only reason.  For example; if you read one of the online comments, Dubli failed to promptly ship an item, or the item was ‘out of stock” after the bidder won the item.  My understanding is that Dubli has rectified this problem by having its own warehousing space and only puts an item on its auction site if Dubli owns and ships the item themselves.

President Michael Hansen says that Dubli has learned from its mistakes and neither he or his executive staff are deterred by  them.  Having recognized more opportunity in the growing sector of streaming technology and cell phone applications Dubli is rolling out a brand new platform in October.  It’s all pretty hush hush but if I were you, I’d find out what’s going on so that I were in the know.

Here’s what I can tell you:

Dubli is promising its shareholders to roll out multiple new applications which will finally put all Dubli scam reports to rest.  The Dubli reverse auction site will continue to exist but will become secondary to  many new shopping and entertainment features for users to embrace.

One such feature is Dubli’s own powerful and intuitive search engine app for online and smart phones, which gives shoppers a quick price check look-up  across multiple retail sites, saving the searcher precious online time by delivering up the least expensive price on the internet.  Plus, if you buy it through Dubli you will get a 110% price guarantee and bonus credits to spend on other things.

Dubli is also positioning itself to be a leader in the area of streaming media.  They are betting on the fact that most consumers do not want to store or back-up their own entertainment data such as video and audio.

How will this work through Dubli?  Apparently, for a low price, lower than the average spend on coffee per month, a Dubli customer can store unlimited data in an online account and be able to access  video and audio for most mobile devices.

Despite the online reports of some unhappy Dubli reverse auction members  Dubli scam is and has always be far from being a scam.  It may be of value for you to suggest that the executives at Dubli have learned some big lessons over the years and have just recently seriously stepped up their game plan.

In addition to some high value strategic acquisitions, word on the street is; Dubli will be using street smart marketing skills to get their media campaign going.

Above their media ad-buys, they are gathering key resellers in Canada and the USA to help move the plan into place.  Perhaps we should be watching the Dubli ticker price as well?

This report was generated for “Dubli scam”.  Our company offers business training which helps monitor the online reputation of the top network marketing companies for the purpose of supporting small business owners, network marketers and work from home lead generators.

For more information about Dubli click here.

Paul Tobey

The Green Party Leaders will be hosting a few business training sessions in Toronto and the Green Party Leader may be asking what’s TWEXT on the agenda.  Maybe they will be getting an intensive training on the power of Tweets and text, and using social media to win more seats.

Using the power of the internet is not a new thing for political parties.  Obama demonstrated this with huge success, making his lead internet marketer a rock star in the world of social media.

However, the lessons learned by team Obama has yet to inspire Canadian politicians on how to effectively utilize Google, Facebook, Twitter and Youtube, and this perhaps, is what the Green Party leader is twexting on.

One of my students, William Wu, is an advocate for the environment.  He was asking me how we can help political parties utilize the internet more effectively

My first thought, is that it would be a great media hook if the Green Party Leader could strive to deliver a 100% paper-free campaign by gearing up for a campaign driven on the internet and cell phones

That could drive their message home and get a few of the Canadian bloggers and social media-lites to steer important social conversations online.  This would eventually lead the Liberals and Conservatives to clean up their online reputations and begin to manage their online campaigns with more focus.

There are a few issues that the Green Party Leader may tackle to get a head start.  The first thing I would tell the candidates is to clean up their online reputations.  Simply by surfing the internet, candidates leave a footprint that can be traced back to them.

For example, if they use a specific email account, any savvy person can Google their email to see what the candidates do in their spare time.  Do they leave messages on other blogs, leave reviews on books they read, debate issues on websites, or post complaints online.

More importantly, what are others saying about the candidates.  If you can clean it up, get busy now.  If your candidate does not have any online presence, get busy building one.  The more you control it, the better.

The next step would be to train candidates on how to effectively use social media.  Simply posting your political views on Facebook, Youtube or twitter is not enough.  There is a specific reason to use forums, blogs, tweets, and videos. Selling and pitching is not one of those reasons, and ultimately will distract from your core campaign messages.

Your campaign must deliver high value information, and engage people to action.  There is a social media wheel that can help every candidate create, publish and manage their own online campaigns.  Running an effective online campaign pools the strengths of search engine optimization, social media and traditional media.

If the Green Party Convention decides to train the Green Party Leaders on how to deliver high value information, it will include delivering its high value messages via Text, blog, tweet, and video facts.  The goal is keep the media and voters enrolled and engaged during the campaign, and ultimately, get voters to the polls.

I’m guessing the future will be that anyone with a  Blackberry phone will be able to vote via text. It stands to say that their encryption technology can handle the security issues. Wait for the Blackberry VOTE application that will have you avoiding long lines at the polls.  Oh, how wonderful that sounds.  We should look into that stock again…LOL.

In the meantime, the Green Party Leader has a reason to be excited.  Elizabeth May could walk her talk and start collecting emails and cell phone numbers right away.  The plan is to text and tweet or twext her way to more seats in the house of commons.

This Green Party Leader Post was written as a favor to my start student William Wu who asked me to see if I can get this post up to the top of the Google search engine within 10 days in time for the Green Party Leader to witness it at their Green Party Convention August 2010.

If you’d like to help push this post to the top of Google then click the social bookmarking buttons below!  Happy twexting!