Paul Tobey's Blog

Archive for October, 2009

Why learn internet marketing?

There are several reasons for this, not the least of which is; what else do you think matters more in terms of marketing. So, let’s take a few moments and discuss the absolute best reasons for learning this most critical of skills.

1. The internet is not going away.  It’s only getter bigger, faster, more powerful and is spreading fast.  It controls much of what we do and how we communicate.
2. If you want to reach beyond your local scene with products, services, information etc.  then you don’t have much choice, you have to use the internet.  That is unless you have several hundred thousand dollars a day to advertise on TV throughout the world.
3. It’s inexpensive and effective.  Dollar for dollar you won’t see a greater return on your investment than to spend a few hours a week learning and implementing internet marketing.
4. You spend time there anyway.  If you just took the time you spent searching for other people’s products, services and information and put that energy into marketing your own, you’d be way ahead of most people.
5. You can learn most of what you need to know in an internet marketing course.  The hard part is finding one that’s any good.  Learn from someone who has experience and results.  Avoid an internet marketing course at a college or university. Real world experience is all that counts.

I’ve been somewhat of a flag waver for the internet these past few years.  Why? Because it works.  And, anyone can do it.

Click here to learn more about my free internet marketing course coming up on October 28th at the Hilton Garden Inn in Mississauga.  See you then.

Paul

I’m often asked; how do I create a successful targeted email marketing campaign?  More specifically; how often do I send out my emails to the same list?

Every situation as it pertains to targeted email marketing is slightly different.  Depending on the demographics of the list in question, the size of the list, what is the content of the email and what does it promote; that will tell me how often to repeat the emails.

For example; let’s say I’m promoting a live event such as a seminar.  When would I send out the first targeted email marketing email and how many follow up emails would I send?

Let’s take a look at a typical Training Business Pros’ event and the email campaign leading up to the event.   I believe this example illustrates the point very well.

Usually my first email blast invitation will go out 2 weeks before the actual event.  There are good days and bad days to send out emails but I usually stick to weekdays because my seminars are targeted at a business audience.

Typically, we receive about 150 registrations per event.  So let’s break that down and see exactly what the percentages are per email and how often they are sent out.

While each campaign gets slightly different results, the numbers I’m about to give are fairly accurate.  The first invitation which as I said goes out 2 weeks before an event gets about 25% of the total registrations.

There are several reasons for this, not the least of which is; people don’t generally know what they’re doing in 2 weeks and do not want to commit to it, not to mention the number of people that just don’t see it or read it.  Normally, if we didn’t send out another email we’d only get about 35 to 40 registrations which is around 25%.

The second email which goes out a week before the event gets another 25%.  The third which goes out 4 days before the event gets 35% and the final email the day before gets the remaining 15%.

So, the question you might ask is; why did the third email get the majority of signups?  Because, by that time they’d heard about it 2 or 3 times, decided that they had no conflicting events and finally committed to the date in question and signed up.

Is there a lesson to be learned from this?  Yes.

1. If you only send out one email or do one direct mailing you’ll only get a fraction of the total response rate.
2. Increasing the frequency as you get closer to the date will increase the effectiveness of the campaign
3. There is little negative effect to your subscriber list and most often will create the opposite effect which is; more business.

Direct mail or targeted email marketing or whatever direct mail response campaign that you use will work much better if repeated several times.  Think of television commercials and how often they repeat; sometimes within a few seconds of each other.

It’s important to realize that people are not always focused on every email that goes out so the more you send it, the greater the chance it will be read.  And finally, don’t worry about unsubscribers.  For every person that unsubscribes, several more will take their place.

Good luck with your targeted email marketing campaigns

If you’ve been struggling in your business or working for someone else and barely getting by, or you can’t quite get over that next hurdle then…

You must take the day off Tuesday October 20 and join me for a complimentary “Marketing & Mastery” seminar. Click here for registration info…

=> Marketing & Mastery Registration

After many years of wishing for success and getting nowhere, I eventually got down to business and put into practice a series of marketing, business and mind over money strategies that brought me exactly what I had asked for…

Success!

And, I’ve also delivered a few hundred seminars over the past 4 years that have helped thousands of people just like you get more success in their lives.

As a follow up to last months popular and very well received seminar, I’m presenting another
full-day “Marketing & Mastery” seminar that I know will change the course of your business
and bring you the success that I know you deserve.

It’s FREE and you can read about it here…

=> Marketing & Mastery Registration

You absolutely do not want to miss out; on securing a series of step-by-step strategies to get you on the fast track to business & life long success.

Have a great day,

Paul Tobey
Training Business Pros

P.S. “Marketing & Mastery” registration closes Sunday October 18 at midnight. The future success of your business may depend on it, don’t leave it to chance… sign up right away before all 500  seats are taken.

=> Marketing & Mastery Registration